Senior Social Strategist

ImmigrationGPT; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Private medical care discounts

Share of profits when targets are hit

Refer a friend scheme

Job summary

Future PLC is seeking a Senior Social Strategist to shape social strategy across its multi-brand portfolio. You will translate hub priorities into actionable, brand-level strategies and opportunities, collaborating with video development to extend social-first ideas.

You will guide editorial, social, and commercial teams, translate performance insights into strategic bets, and champion innovative formats and franchises across Future’s brands.

Qualifications

• Significant experience developing and delivering social media strategies across multiple brands.
• Ability to translate business objectives into social strategies and actionable recommendations.
• Strong creative thinking to develop social-first concepts and formats.
• Experience collaborating with editorial, social, video, creative and commercial teams.

Responsibilities

• Develop and deliver Future’s global social strategy across brands.
• Work with brand social teams to create strategies and content for audience growth.
• Provide strategic and creative guidance across briefs, ideation and content development.
• Turn performance insights into strategic recommendations and creative improvements.
• Identify emerging trends and translate them into opportunities for Future brands.
• Champion new formats, franchises and social-first concepts that scale.

Skills

Social strategy

Creative thinking

Presentation skills

Cross-functional collaboration

Workshops facilitation

Agency experience

Job description

# Senior Social StrategistFuture PLC, LondonApply on Future PLC's site Check my CV against this jobPosted: TodayContract: permanentListed on: Direct from the employer## Can this job be sponsored?Some things to check* We could not tell the occupation from the title. Whether a job can be sponsored depends on its occupation code. Look up the occupation code (CASCOT)* Future PLC holds an A-rated Skilled Worker licence. Register of licensed sponsors, GOV.UKRead from the advert, the Home Office register and the Immigration Rules. Whether you can be sponsored also depends on your own circumstances, such as your age and visa history. This is information, not advice.## About the jobWho we areWe create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.The Team You’ll JoinThe Social Hub is a new global centre of excellence, bringing together strategy, creativity and platform expertise to strengthen social across Future. By empowering our brands with the expertise, tools and ideas they need to succeed, we’ll drive audience growth, strengthen brand relevance and unlock new commercial opportunities.This is an opportunity to build something new, influence how social evolves across Future and help shape its next chapter.What you'll doReporting to the Executive Director, Global Head of Social Hub, the Senior Social Strategist will help shape social strategy across Future’s brands, combining strategic expertise, creative thinking and cultural insight to drive audience growth, engagement and brand relevance.Working closely with the Executive Director, they will translate the Hub’s priorities into actionable, brand-level strategies, identify new creative opportunities and champion best practice. They will also partner with Video Development on short-form social content and contribute social-first thinking to commercial pitches and proposals.- Support the development and delivery of Future’s global social strategy, translating the Hub’s priorities into actionable brand-level strategies, creative opportunities and recommendations- Work closely with brand social teams to develop strategies and content that support audience, brand and business objectives- Provide strategic and creative guidance across briefs, ideation and content development, helping raise the quality and effectiveness of social output- Collaborate with the Social Media Manager and Social Media Analyst to turn performance insights into strategic recommendations, creative improvements and initiatives that drive social performance- Identify emerging cultural, platform and content trends, translating them into relevant opportunities for Future brands- Develop and maintain a cultural and trends calendar, sharing timely and relevant opportunities with brands- Champion creative experimentation and optimisation, testing new formats, storytelling approaches and platform opportunities- Support the development of distinctive social franchises, formats and repeatable creative concepts that can be scaled across brands- Collaborate with Video Development to ideate short-form video concepts and explore new creative opportunities for social- Contribute social-first ideas and platform expertise to commercial pitches, proposals and pre-sale ideation- Develop and share social creative frameworks, best practice guidance and tools to strengthen social-first capability across the organisation- Facilitate workshops, ideation sessions and training to build social-first capability across brands- Identify opportunities to adapt and scale successful creative approaches across Future, while preserving individual brand voices and audience needs- Contribute to the development and adoption of Future-wide social creative standards and best practice- Maintain a strong understanding of platform developments, audience behaviours, competitor activity and emerging creative approachesWhat you’ll bring- Significant experience in social strategy, ideally within an agency or a multi-brand organisation, working across multiple brands, audiences or clients- Proven ability to translate business and audience objectives into effective social strategies and actionable recommendations- Strong creative thinking, with experience developing social-first content concepts, formats and franchises that drive audience growth and engagement- Deep understanding of social platforms, audience behaviours, cultural trends and emerging content formats- Experience using performance insights and audience data to inform creative decisions, optimise content and identify growth opportunities- Experience collaborating with editorial, social, video, creative and commercial teams to develop and deliver effective social-first ideas- Confidence contributing to commercial pitches, proposals and campaign ideation, using social expertise to identify creative opportunities- Strong communication and presentation skills, with the ability to influence stakeholders and translate complex ideas into clear, compelling recommendations- Experience facilitating workshops, sharing best practice and helping teams develop their social capabilities- A proactive, curious and collaborative approach, with the confidence to challenge established thinking and champion new ideasMinimum Requirements:- Significant experience developing and delivering social media strategies, ideally within an agency or multi-brand environment, with a proven ability to drive audience growth and engagement.- Strong creative thinking and experience developing innovative, social-first content concepts, formats and campaigns that align with business objectives and audience needs.- In-depth knowledge of social platforms, emerging trends and audience behaviours, with the ability to use performance data and insights to optimise content and identify growth opportunities.- Proven experience collaborating with cross-functional teams, including editorial, creative, video and commercial, to deliver engaging social content and contribute to commercial pitches and proposals.- Excellent communication, presentation and stakeholder management skills, with the confidence to influence decisions, share best practice and champion new ideas across the business.What we offer- Uncapped leave- Enhanced parental leave- Discounted rates with Dental care and Private Medical care- When we hit our targets, enjoy a share of our profits with a bonus- Refer a friend scheme - with payment following the successful hire.- Well-being support with access to our Colleague Assistant Programmes- Opportunity to purchase shares in Future, with our Share Incentive Plan- Salary sacrifice Pension scheme up to 5% match- Free drinks and snacks in our officesThe expected range for this role is £50,000 - £60,000This is a hybrid role, working 2 days per week from our London Paddington officeInternal job family level Commercial 6Inclusion and Diversity at FutureAt Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.Find out more about Our Future, Our Responsibility on our website.If you need any reasonable adjustments, please let us know, and we'll be happy to support you.#LI-Hybrid