Social Marketing Co-ordinator

Public Health Wales; Cardiff; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking organization dedicated to improving public health across Wales. This exciting role offers a chance to apply your performance marketing and data analysis skills to impactful health campaigns. You will work collaboratively with various stakeholders to promote healthy behaviors and enhance the Welsh identity of health improvement brands. With a focus on evidence-based practice and behavioral science, you'll play a vital role in shaping campaigns that make a real difference in the community. If you're passionate about using data to drive positive change, this is the perfect opportunity for you.

Qualifications

• Experience in performance marketing and data analysis.
• Ability to create reports based on marketing activity.

Responsibilities

• Analyze data to optimize health marketing campaigns.
• Contribute to national social marketing campaigns promoting healthy behaviors.

Skills

Performance Marketing

Data Analysis

Google Analytics

Meta Business Suite

Bilingual Digital Channels

Report Creation

Education

Degree in Marketing or Related Field

Tools

Google Analytics

Meta Business Suite

Job description

This is a fixed term role until 31st March 2026 due to funding

Are you a data driven marketer looking to use your performance marketing skills to help make a real difference to people and communities across Wales?

This is a unique opportunity to improve the health of the population in Wales, by working on several national health improvement brands including Help Me Quit.

PHW’s Social Marketing team are looking for an analyst experienced in working with marketing data from several sources to help optimise and drive behaviourally informed health and wellbeing campaigns.

This post will play an important part in analysing data and insights from sources including Google Analytics and Meta Business Suite to help shape a series of high-profile marketing campaigns.

Take your place in our dynamic team as we tackle important health topics through the application of Social Marketing theory and best practice. Not to be confused with ‘social media marketing’.

Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people.

Why not get in touch for an informal discussion? Reach out to the Social Marketing team at the email within this advert.

You will contribute to the implementation and evaluation of integrated national social marketing campaigns, designed to promote healthy behaviours amongst the Welsh public.

The role is an exciting opportunity to be an active contributor within an important topic area to make a positive difference to the wellbeing of population groups across Wales.

You will be a performance marketing, advertising or data analyst professional with an eye for detail and experience of analysing marketing data to support marketing campaigns. You will have experience of working across a range of bilingual digital channels and creating reports based on activity.

You will also be encouraged to input into how we can make our Welsh Language offer more compelling and culturally relevant to Welsh audiences. Whilst promoting the Welsh Language and growing the Welsh identity of our health improvement brands, and one of a kind offers.

You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.

Public Health Wales’ Health Improvement Division has a strong focus on evidence-based practice, research and evaluation as well as the application of behavioural science.

The ability to speak Welsh is desirable for this post.

We are Public Health Wales – the national public health organisation for Wales. Our purpose is ‘working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.

Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.

To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/

For guidance on the application process, please visit https://phw.nhs.wales/working-for-us/applicant-information-and-guidance/

For further details / informal visits contact: Name: Jessica Rayner Job title: Campaigns and Communications Manager Email address: [e-mail]