Social Formats Creator — Short-Form Show Developer

LADbible Group; Greater London; Hybrid; GBP 36,000 - 54,000; Full time

Job summary

LADbible Group is seeking a Social Formats Creator to join the Development team. You will ideate, develop and pilot original short-form formats for our hit shows across TikTok, Instagram, Snapchat and YouTube Shorts, building repeatable formats with new guests and topics.

You will translate audience insights into compelling formats, create persuasive decks, and work with commercial teams to explore sponsorship potential.

Qualifications

• Experience creating original social content or formats for your own channels or a publisher, broadcaster, brand or agency.
• Deep understanding of TikTok, Instagram, Snapchat and YouTube Shorts.
• Strong instincts for format development, with the ability to identify compelling hooks, clear structure and satisfying audience payoffs.
• Creative and constantly generating new ideas, with a willingness to test and learn.
• Immersed in internet culture, with an instinct for spotting trends, creators and stories.
• Strong research skills and the ability to translate insights into learnings.
• Excellent presentation skills, with experience creating decks and pitching ideas.
• A good eye for design and visual storytelling.
• Proactive and comfortable managing multiple projects independently.
• A fan of LADbible shows like Snack Wars, Agree To Disagree and Honesty Box.
• An interest or experience in how AI may be used on social media is a bonus.

Responsibilities

• Ideate and develop original short-form shows for LADbible's social channels, including TikTok, Instagram, Snapchat and YouTube Shorts.
• Build formats that are unique to LADbible and repeatable with new guests and topics.
• Manage the production process of piloting formats, from start to finish.
• Develop topline ideas from the team into fleshed-out formats.
• Create pitch decks, confidently present ideas and refine based on feedback.
• Evolve formats using audience insights and platform data.
• Work with LAD360 commercial teams to develop formats with sponsorship potential.
• Conduct research and monitor trends, translating insights into new content types.
• Constantly source inspiration and build a slate of potential formats.

Skills

Original content

TikTok

Instagram

Snapchat

YouTube Shorts

Format development

Creative ideas

Trend spotting

Research skills

Deck presentations

Visual storytelling

Multi-project mgmt

Job description

LADbible Group is seeking a Social Formats Creator to join the Development team. You will ideate, develop and pilot original short-form formats for our hit shows across TikTok, Instagram, Snapchat and YouTube Shorts, building repeatable formats with new guests and topics.

You will translate audience insights into compelling formats, create persuasive decks, and work with commercial teams to explore sponsorship potential.