Social Formats Creator

LADbible Group; Greater London; Hybrid; GBP 36,000 - 54,000; Full time

Job summary

LADbible Group is seeking a Social Formats Creator to join the Development team. You will ideate, develop and pilot original short-form formats for our hit shows across TikTok, Instagram, Snapchat and YouTube Shorts, building repeatable formats with new guests and topics.

You will translate audience insights into compelling formats, create persuasive decks, and work with commercial teams to explore sponsorship potential.

Qualifications

• Experience creating original social content or formats for your own channels or a publisher, broadcaster, brand or agency.
• Deep understanding of TikTok, Instagram, Snapchat and YouTube Shorts.
• Strong instincts for format development, with the ability to identify compelling hooks, clear structure and satisfying audience payoffs.
• Creative and constantly generating new ideas, with a willingness to test and learn.
• Immersed in internet culture, with an instinct for spotting trends, creators and stories.
• Strong research skills and the ability to translate insights into learnings.
• Excellent presentation skills, with experience creating decks and pitching ideas.
• A good eye for design and visual storytelling.
• Proactive and comfortable managing multiple projects independently.
• A fan of LADbible shows like Snack Wars, Agree To Disagree and Honesty Box.
• An interest or experience in how AI may be used on social media is a bonus.

Responsibilities

• Ideate and develop original short-form shows for LADbible's social channels, including TikTok, Instagram, Snapchat and YouTube Shorts.
• Build formats that are unique to LADbible and repeatable with new guests and topics.
• Manage the production process of piloting formats, from start to finish.
• Develop topline ideas from the team into fleshed-out formats.
• Create pitch decks, confidently present ideas and refine based on feedback.
• Evolve formats using audience insights and platform data.
• Work with LAD360 commercial teams to develop formats with sponsorship potential.
• Conduct research and monitor trends, translating insights into new content types.
• Constantly source inspiration and build a slate of potential formats.

Skills

Original content

TikTok

Instagram

Snapchat

YouTube Shorts

Format development

Creative ideas

Trend spotting

Research skills

Deck presentations

Visual storytelling

Multi-project mgmt

Job description

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content-spanning editorial, video, documentary and live - we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we've rapidly risen to become one of the world's largest publishers.

About The Role

The Originals team produces award-winning original content for our channels. We're looking for a Social Formats Creator to join the Development team to create new short-form social formats around our hit shows, like Snack Wars, Agree To Disagree and Honesty Box.

If you're 'chronically online', love coming up with new ideas and know what makes content pop on social media, then this is an exciting opportunity to develop a new slate of shows for LADbible's social channels.

What The Opportunity Looks Like

• Ideate and develop original short-form shows for LADbible's social channels, including TikTok, Instagram, Snapchat and YouTube Shorts.
• Build formats that are unique to LADbible and repeatable with new guests and topics.
• Manage the production process of piloting formats, from start to finish.
• Develop topline ideas from the team into fleshed-out formats.
• Create pitch decks, confidently present ideas and refine based on feedback.
• Evolve formats using audience insights and platform data.
• Work with LAD360 commercial teams to develop formats with sponsorship potential.
• Conduct research and monitor trends, translating insights into new content types.
• Constantly source inspiration and build a slate of potential formats.

Skills and experience we'd like you to have

• Experience creating original social content or formats for your own channels or a publisher, broadcaster, brand or agency.
• Deep understanding of TikTok, Instagram, Snapchat and YouTube Shorts.
• Strong instincts for format development, with the ability to identify compelling hooks, clear structure and satisfying audience payoffs.
• Creative and constantly generating new ideas, with a willingness to test and learn.
• Immersed in internet culture, with an instinct for spotting trends, creators and stories.
• Strong research skills and the ability to translate insights into learnings.
• Excellent presentation skills, with experience creating decks and pitching ideas.
• A good eye for design and visual storytelling.
• Proactive and comfortable managing multiple projects independently.
• A fan of LADbible shows like Snack Wars, Agree To Disagree and Honesty Box.
• An interest or experience in how AI may be used on social media is a bonus.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.