Social & Contextual Analytics Director

Ogilvy New York; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Social & Contextual Analytics Director to lead innovative analytics strategies within their Marketing Sciences team. This role emphasizes leveraging data science and storytelling to drive impactful decisions for clients. You'll be at the forefront of transforming visionary ideas into actionable insights, mentoring team members, and fostering strong client relationships. With a commitment to creativity and excellence, this position offers a unique opportunity to influence strategic outcomes in a dynamic environment. If you are passionate about data and its power to shape narratives, this role is perfect for you.

Qualifications

• Extensive experience in marketing analytics, especially social and contextual data.
• Proven mentorship in data storytelling and statistical rigor.

Responsibilities

• Drive innovation in analytical capabilities and tools.
• Collaborate with clients to develop and implement analytics strategies.

Skills

Data Science

Data Storytelling

Analytical Innovation

Interpersonal Skills

Statistical Rigor

Client Engagement

Predictive Modeling

Entrepreneurial Curiosity

Education

Bachelor's Degree in a relevant field

Master's Degree in Analytics or Data Science

Tools

Brandwatch

Sprinklr

GWI

Python

R

Job description

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Social & Contextual Analytics Director

Ogilvy London, United Kingdom Job Posted Date: 04/28/2025

About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients since 1948. Ogilvy UK specializes in brand advertising, customer experience marketing, PR, influence, and consulting, fueled by Behavioral Science. Our award-winning campaigns serve clients like Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx, and Pernod Ricard. In 2023, Ogilvy UK celebrated its 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts Nudgestock, the world’s biggest festival of behavioural science and creativity.

About The Role
Our Social and Contextual Analytics Directors play a vital role within our Marketing Sciences team at Ogilvy. Leveraging expertise in data science, social and contextual data, data storytelling, and strategic thinking, you will inspire our teams to make bold strategic leaps through high-quality analytics and insights.

What You’ll Do

1. Drive innovation in our product stack, identifying and implementing new tools, techniques, and data sources to enhance our analytical capabilities. Promote experimentation and learning, embracing calculated risks while meeting timelines.
2. Translate visionary ideas into tangible plans and presentations, effectively communicating complex concepts to stakeholders and securing buy-in.
3. Ensure the quality and impact of deliverables from the Social & Contextual Intelligence team. Provide hands-on training and mentorship in listening methodologies, survey data analysis, data storytelling, and integration of diverse data sources.
4. Collaborate with the team to develop capabilities for delivering insightful analysis that inspires clients to make bold strategic decisions.
5. Work with client teams to develop, sell, and implement analytics strategies that exceed expectations.
6. Build strong relationships with clients and foster a positive team environment.
7. Engage with clients to understand their needs and provide data-driven recommendations through compelling storytelling.
8. Dive into data analysis and storytelling, contributing directly to projects.
9. Collaborate with other agency teams to ensure seamless service delivery.
10. Manage client relationships, ensuring satisfaction and growth.
11. Mentor and coach team members for professional development.
12. Stay updated on industry trends in social and contextual analytics and explore their application.

Minimum Requirements

1. Ability to drive innovation and implement new analytical approaches.
2. Experience translating visionary ideas into actionable plans and presentations.
3. Proven mentorship and training experience, especially in data storytelling and statistical rigor.
4. Extensive experience in marketing analytics, particularly in social and contextual data analysis.
5. Strong interpersonal and storytelling skills.
6. Knowledge of data fusion, advanced analytics, machine learning, and predictive modeling.
7. Proficiency with tools like Brandwatch, Sprinklr, GWI, and programming languages like Python or R is a plus.
8. Exceptional communication skills for distilling insights for clients and stakeholders.
9. Strategic mindset focused on innovation and transformation.
10. Experience in client engagement and relationship management.
11. Entrepreneurial curiosity and capability to identify creative opportunities.