Social Content Manager

iQ Student Accommodation; Greater London; Hybrid; GBP 42,000 - 60,000; Full time

Job summary

iQ is a leading provider of student accommodation in the UK, with 37,000 students across 86 sites. We’re seeking a creative Social Content Manager to own our social presence and shape how thousands of students experience the iQ brand.

Reporting to the Head of Marketing, Brand & Campaigns, you will lead social strategy, content creation, and performance optimisation across our UK portfolio, while developing our Social Media Executive and collaborating with Marketing, Brand, Studio and Operations.

Qualifications

• Experience building social content strategies for consumer brands.
• Ability to translate insights into engaging social content.
• Strong understanding of platform analytics and performance optimisation.
• Proven ability to lead and develop a Social Media Executive.

Responsibilities

• Own the day-to-day management and evolution of iQ's social channels.
• Create social-first content across short-form video, creator collaborations and student stories.
• Turn data and insights into actionable optimisations for growth.
• Collaborate with Marketing, Customer Experience, Operations and the property network.

Skills

Social strategy

Content creation

Analytics

Stakeholder management

Team leadership

Tools

Facebook/Instagram/Twitter/X/LinkedIn

Analytics tools

Job description

iQ is one of the UK's biggest providers of student accommodation, committed to giving our 37,000 students in 86 sites across 29 UK cities their best year yet.

Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.

iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.

The role

We're looking for a creative, commercially-minded Social Content Manager to take ownership of our social media presence and help shape how thousands of students experience and engage with the iQ brand.

Reporting to the Head of Marketing, Brand & Campaigns, you'll lead the development and delivery of our social media and content strategy, creating compelling, social-first content that builds brand relevance, grows our audiences and supports our wider commercial goals.

This is an opportunity for someone who lives and breathes social media. You'll be responsible for identifying emerging trends, cultural moments, creators and conversations that matter to students, turning them into engaging content that feels authentic, distinctive and unmistakably iQ.

Working closely with colleagues across Marketing, Brand, Studio and Operations, you'll create and deliver a steady stream of high-quality content from across our UK portfolio, ensuring our channels remain relevant, engaging and performance-driven. You'll also lead and develop our Social Media Executive, helping to elevate social media excellence across the business.

Key responsibilities

Shape iQ's Social Strategy

You'll own the day-to-day management and evolution of iQ's social channels, helping define the role each platform plays within our wider marketing strategy. Using audience insights, social listening and trend analysis, you'll create channel-specific plans that connect with students in meaningful ways and keep iQ at the heart of student culture.

Create Content That Students Want to Engage With

From short-form video and creator collaborations to student stories and community-led content, you'll lead the planning, development and production of social-first content that drives engagement and delivers results. You'll regularly visit properties across the portfolio, uncovering authentic stories and content opportunities that showcase life at iQ.

Turn Performance Into Action

You'll use data, insights and platform analytics to understand what's working and what's next. Rather than simply reporting results, you'll continuously optimise content, test new ideas, and identify opportunities that strengthen audience growth, engagement and commercial performance.

Build Relationships and Inspire Others

You'll manage and support our Social Media Executive while collaborating with teams across Marketing, Customer Experience, Operations and our property network. You'll also work with creators, ambassadors, agencies and influencers to develop content that is authentic, impactful and aligned with our brand.

About you

You're a social media expert with a proven track record of creating engaging content that delivers measurable results. You combine creativity with commercial thinking and have a strong understanding of how social media contributes to broader brand and business objectives.

You'll likely have:

• Experience managing and growing social media channels for a consumer-focused brand.
• A passion for content creation, storytelling and emerging social trends.
• Strong understanding of platform analytics and performance optimisation.
• Experience producing social-first content including video, photography and creator-led campaigns.
• Excellent communication, stakeholder management and project management skills.
• The confidence to work collaboratively, influence others and bring new ideas to life.

Experience within student accommodation, travel, hospitality, lifestyle or related sectors would be a bonus, but most importantly we're looking for someone who understands audiences, culture and content and knows how to turn insights into impact.

Want to know what it's really like to work at iQ? Check us out on Glassdoor and hear directly from our people.

We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.