Social & Content Lead

Hintel; Wantage; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Ownership of organic social & content

Opportunity to shape a growing brand

Job summary

Hintel is recruiting a Social & Content Lead to own the organic social media and content strategy for a growing PBSA operator in the UK. The role combines strategy, content production and creator network building to showcase student life, properties and events across key platforms.

You will oversee the calendar, collaborate across Marketing and Operations, and stay ahead of platform trends. The position offers hybrid working in the UK and meaningful ownership over brand storytelling.

Qualifications

• Experience owning or contributing to social channels and content strategy.
• Strong portfolio of social-first content, especially short-form video.
• Hands-on experience creating content for TikTok, Instagram and similar platforms.

Responsibilities

• Own and develop the organic social strategy across Instagram, TikTok and emerging platforms.
• Manage the social content calendar aligned with marketing priorities.
• Create engaging, social-first content including short-form video and photography.
• Bring student life, properties, cities and resident experiences to life through content.
• Identify trends and translate into opportunities for content and campaigns.
• Build a network of student content creators to source authentic UGC.
• Collaborate with Creative, Digital, Campaigns and operations teams.
• Track content performance and optimise based on data.

Skills

Social media strategy

Content creation

Short-form video

Influencer/UGC

Shooting & editing

Audience insight

Cross-functional collaboration

Tools

TikTok

Instagram

Video editing software

Job description

We're recruiting for a Social & Content Lead to join a market-leading and growing Purpose-Built Student Accommodation (PBSA) operator, taking ownership of its organic social media and content approach.

The business has a significant UK presence, currently providing over 10,000 beds across 34 sites, and continues to grow its portfolio. At the heart of the business is the student experience - creating environments where students feel comfortable, supported and part of a community.

With that growth comes an exciting opportunity to evolve how the brand connects with both current and future students.

This is a hands‑on creative role combining social strategy, content creation, student insight and channel ownership. You’ll have the opportunity to shape how the brand shows up across social, create original content, develop a network of student creators and ensure its content stays relevant as platforms and audience behaviours evolve.

Key responsibilities:

• Own and continually develop the organic social strategy across Instagram, TikTok and emerging platforms
• Manage the social content calendar, aligning activity with wider marketing, campaign and commercial priorities
• Create engaging, social-first content including short-form video, photography and interviews
• Bring student life, properties, cities, events and resident experiences to life through compelling content
• Identify emerging social trends, formats and conversations and translate them into relevant opportunities
• Build and develop a network of student content creators, generating a consistent pipeline of authentic UGC
• Use social listening, audience insight and platform behaviour to inform content and wider marketing activity
• Work closely with Creative, Digital, Campaigns and operational teams across the business
• Track content performance and use data to continually optimise activity
• Explore AI, emerging technology, new platforms and changing approaches to content discovery
• Regularly visit locations across the UK to capture original content and engage with students

What they're looking for:

• Previous experience in social media, content creation, digital marketing or a related role
• Experience owning or significantly contributing to social media channels and content strategy
• A strong portfolio of engaging, social-first content, particularly short-form video
• Hands‑on experience creating content for TikTok, Instagram and other relevant platforms
• Confidence shooting and editing content, as well as engaging with and directing people on camera
• A strong understanding of social platforms, trends and how different audiences behave
• Someone who can combine creative instinct with audience insight and commercial thinking
• A proactive approach - you'll be comfortable taking ownership, bringing forward ideas and making things happen
• Experience working with creators, influencers or UGC would be advantageous
• Experience within student, youth, lifestyle, hospitality, property or another consumer-facing sector would be beneficial, but isn't essential

What's on offer:

• Salary £40,000 + bonus
• Hybrid working - 3 days a week based in Wantage, Oxfordshire
• The opportunity to join an established, growing business within the PBSA sector
• Genuine ownership of organic social and content and scope to experiment with new ideas, formats, platforms and technology
• A varied role combining strategy, creativity, content production, creators and audience insight
• The opportunity to create content across a large and growing UK portfolio

This will be a brilliant next step for a social/content marketer who wants more ownership, creative freedom and the opportunity to shape how a growing consumer brand connects with its audience!