Content & Strategy Lead

Pulse Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Pulse Group in London is building a new content function for a video-first proptech platform about to launch. This hands-on, high-visibility role will shape the brand's content and social strategy from day one, reporting to founders and guiding a content creator.

You will own channel strategy across Instagram, TikTok and beyond, driving growth and engagement while tying performance to waitlist signups and app downloads, using AI tools to speed production without sacrificing authenticity.

Qualifications

• 7+ years' experience in content, social or marketing strategy with some track record of managing or directing output.
• Track record of growing a social channel with measurable numbers (followers, views, engagement).
• Strong understanding of video-first content and platforms (TikTok, Reels, Shorts).
• Able to brief and manage a content creator without doing their job for them.
• Capable of working independently from brand direction and steering set by others.

Responsibilities

• Set content and social strategy across Instagram, TikTok and beyond, aligned with founders' direction.
• Brief and direct a content creator on filming/editing/posting, without doing the work yourself.
• Rebuild TikTok strategy from scratch with a results-driven approach.
• Grow Instagram past its current followers with consistent original content across channels.
• Track content performance and link it to waitlist signups, early downloads and app downloads.

Skills

Content strategy

Social media

Video content

Team leadership

Job description

Pulse is partnering with a fast growing, VC backed proptech platform about to launch in London, replacing static listings with a personalised feed of video walkthroughs. As the business builds towards launch, it's investing in a brand new content function to turn an already growing audience into a waitlist that's ready for day one.

This is a newly created role, sitting at the heart of a video first platform where content is the product, not an afterthought, and you'll be the person who builds the content and social strategy the brand doesn't yet have.

This is a hands on, high visibility role for someone who isn't fazed by an early stage build or a blank page, and who wants to build a content function from the ground up rather than inherit one.

What you'll be doing:

• Setting content and social strategy across Instagram, TikTok and beyond, working from the brand and direction set with the founders
• Briefing and directing a content creator on what gets filmed, edited and posted, without doing the filming or editing yourself
• Rebuilding the TikTok strategy from scratch, replacing an approach that hasn't worked with one that does
• Growing Instagram past its current 7,000 followers against a real six month target, with consistent original content across every channel
• Tracking content performance and connecting it directly to waitlist signups, early downloads and app downloads, not engagement alone
• Keeping content focused on the consumer audience, since B2C content already reaches the agents and brokers on the supply side
• Using AI tools to speed up or cut the cost of production while keeping every piece of content feeling authentic and real

What they're looking for:

• About 7+ years' experience in content, social or marketing strategy, including some track record of managing or directing someone else's output
• A track record of growing a social channel that you can back up with numbers, followers, views and engagement, not just how the content looked
• A strong understanding of video first content and platforms such as TikTok, Reels and Shorts
• Comfortable briefing and managing a content creator without doing their job for them
• Comfortable working independently from a brand and steer set by others, rather than needing every post specified for you

Location: London office, 4 days a week

A rare opportunity to build a content function from the ground up, shaping how one of London's most ambitious proptech launches shows up on social from day one.