Social & Content Executive

Five Guys; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonus

Private medical insurance

Life assurance

Employee assistance programme

25 days holiday plus bank holidays

Enhanced parental leave policies

Five Guys meal allowance

Development and progression

Job summary

Five Guys is seeking a Social & Content Executive to bring the brand to life across our social channels in the UK. You will own day-to-day management of organic channels, collaborate with teams and creators, and help drive brand engagement through compelling content and influencer activations.

You will work on photo/video shoots, develop social-first content, and support paid campaigns while maintaining a strong content library and consistent brand voice.

Qualifications

• Experience managing brand social channels (Instagram, TikTok, Facebook).
• Strong understanding of social platforms, trends and audience behaviour.
• Experience planning, publishing and optimising social content.
• Knowledge of paid social platforms such as Meta and TikTok Ads Manager.
• Excellent organisational and stakeholder management skills.

Responsibilities

• Manage day-to-day execution of organic social channels (Instagram, TikTok, Facebook).
• Plan, schedule and publish content aligned to campaigns and calendars.
• Create native content for each platform and adapt for audiences.
• Monitor performance and identify opportunities to grow engagement and reach.
• Support photoshoots/videos and influencer campaigns from briefing to reporting.
• Support paid social campaigns with asset creation and copywriting.
• Manage community engagement across channels.

Job description

Burgers & Fries and Incredible Careers

We're the burger restaurant with the uncomplicated formula: burgers and fries cooked to perfection, with no frozen ingredients. We've stuck to the same "perfect and serve" philosophy since our family business began in 1986.

Today, we're still every bit the family business we started as. We're passionate about what we do, act with integrity, thrive on healthy competition, and always find a way to get the job done, whatever the challenge.

The Role

We're looking for a creative and culturally connected Social & Content Executive to help bring the Five Guys brand to life across our social channels.

Reporting to the Senior Partnerships & Activation Manager, you'll play a key role in delivering engaging social media content, supporting influencer campaigns and helping drive brand engagement across multiple platforms. You'll own the day-to-day management of our organic social channels while working closely with internal teams, agency partners and content creators to deliver standout social-first content.

This is an exciting opportunity for someone who lives and breathes social media, understands emerging trends and enjoys creating content that connects with audiences. You'll have the chance to work on everything from influencer activations and campaign launches to photoshoots, community management and paid social support.

What You'll Be Doing

• Managing the day-to-day execution of our organic social media channels, including Instagram, TikTok and Facebook.
• Planning, scheduling and publishing content aligned to brand campaigns and the social content calendar.
• Creating and adapting content for different platforms, ensuring it feels native and relevant to each audience.
• Monitoring social performance and identifying opportunities to improve engagement, reach and audience growth.
• Staying on top of social trends, cultural moments and emerging content opportunities.
• Supporting the planning and delivery of photoshoots and video shoots.
• Capturing and creating social-first content, including behind-the-scenes and reactive content.
• Managing and maintaining the content library to ensure assets are organised and easily accessible.
• Supporting influencer and creator campaigns from briefing and outreach through to reporting and evaluation.
• Assisting with paid social campaigns through asset creation, copywriting, reporting and campaign support.
• Managing community engagement across social channels, including comments, conversations and direct messages.
• Working with teams across the UK and European markets to share content, best practices and marketing initiatives.

What We're Looking For

• Experience managing social media channels for a brand or agency.
• Strong understanding of social media platforms, trends and audience behaviour, particularly across TikTok and Instagram.
• Experience planning, publishing and optimising social content.
• Understanding of social content creation and platform-specific best practice.
• Working knowledge of paid social platforms such as Meta and TikTok Ads Manager.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Excellent attention to detail and commitment to brand consistency.
• Strong communication and stakeholder management skills.
• Proactive, creative and comfortable working in a fast‑paced environment.
• A genuine passion for social media, culture, content and storytelling.

Desirable

• Experience supporting influencer or creator campaigns.
• Experience creating social-first content, photography or video assets.
• Understanding of paid social campaign structures and performance metrics.
• Experience within hospitality, retail, QSR or other consumer-facing brands.
• Experience working with agencies, creators and external partners.
• Knowledge of content management and social scheduling tools.

What's In It For You?

• Competitive salary
• Performance-related bonus
• Private medical insurance
• Life assurance
• Employee assistance programme
• 25 days holiday plus bank holidays
• Enhanced parental leave policies
• Five Guys meal allowance
• Ongoing development and career progression opportunities
• The opportunity to help shape the social presence of one of the world's most recognised restaurant brands

Why Five Guys?

At Five Guys, we're passionate about creating incredible customer experiences and incredible careers.

As our Social & Content Executive, you'll have the opportunity to create engaging content, support exciting influencer activations and help shape how customers interact with the Five Guys brand every day. You'll work alongside a talented marketing team, contribute fresh ideas and play a key role in building our brand across the UK.