Social Content Creator

JOHN LEWIS; Greater London; Hybrid; GBP 36,000 - 57,000; Full time

Job summary

John Lewis is seeking a Social Content Creator to join our Social Content Team in London. You will produce engaging, social-first video content for TikTok and Instagram, from concept to final cut, collaborating with strategists, producers and videographers.

You will shoot and edit independently, use on-set mobile gear, and craft platform-tailored copy. The role blends office and home-based work in a hybrid pattern, with travel to create content and a London head office Pimlico location.

Qualifications

• Portfolio showing social-first video creation for TikTok/Reels.
• Proven ability to drive engagement with platform-native edits.
• Strong understanding of platform algorithms and trends.
• Data literacy to interpret social metrics and inform content iterations.

Responsibilities

• Drive end-to-end content creation with in-app editing and creator tools.
• Capture on-set footage with mobile gear and direct talent or appear on-camera.
• Manage production timelines on location and craft platform-tailored copy.
• Ideate and execute independent content concepts.

Skills

Social content creation

TikTok/Reels production

Platform mastery

Data literacy

Job description

About the role

We are looking for a Social Content Creator to join our Social Content Team. In this role, you will produce highly engaging, social-first video content that drives strong engagement across platforms like TikTok and Instagram.

Working both collaboratively with a supportive team of strategists, producers, and videographers, and independently as a proactive, self-shooting editor, you will be able to bring social ideas to life from concept to final cut.

If you have the drive to independently ideate, shoot, edit, and shape the future of our social presence, we want to hear from you!

• Salary Band is £36,000K to £56,900K
• Expected salary up to - We are looking for candidates up to £48K, depending on the experience you would bring to the role
• Contract type - This position is a Permanent contract
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home-based upon your personal needs, whilst balancing the needs of the business. We typically aim for around three days a week in the office for collaboration and attendance of key meetings.
• Location - This role is based at our London Head Office campus in Pimlico. However, there will be travel to create content.

Key responsibilities

The ideal candidate will drive end-to-end content creation, demonstrating platform-native production expertise through in-app editing, text overlays, and creator-focused tools. You will leverage an innate understanding of internet subculture and emerging trends to rapidly translate viral concepts into brand-aligned content. On set, you will utilise mobile videography and audio equipment to capture clean footage while either directing internal talent or appearing on-camera with confident voiceovers. Operating with high self-reliance, you will independently manage production timelines on location and craft compelling, platform-tailored social copy.

Essential skills/experience you'll need

• Portfolio: Proven experience as a dedicated Social Content Creator, TikTok/Reels Producer, or running a successful person al/brand social channel in a fast-paced creative environment.
• A portfolio/showreel demonstrating strategic thinking and social-first creative executions, highlighting overarching outcomes vs objectives.
• Platform Mastery: In-depth knowledge of the technical nuances and best practices for social media platforms, including organic and paid nuances.
• Data Literacy: Ability to interpret key social metrics and reporting to inform future creative iterations and optimisations.

Desirable skills/experience you may have

• Retail Experience: Experience creating quick-turnaround content for a retail, fashion, home, or lifestyle brand.
• Collaborative Autonomy: A proven track record of working seamlessly within the team structure while maintaining the drive to execute solo projects efficiently from start to finish.

The partnership

We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note

It's important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you'll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.