Social Content Brand Lead

Müller UK & Ireland; Shrewsbury; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Bonus up to 10%

25 days annual leave

Private medical healthcare

Pension scheme

Life assurance

Job summary

Müller Yogurts & Desserts in the UK is seeking a Social Media Brand Content Manager to plan, create and deliver platform-native content across Müller brands. You will lead always-on content calendars, turn strategy into channel-specific plans, and craft copy that reflects brand personality and tone of voice.

You will work with internal teams and agencies, adapt ideas for Instagram, TikTok, Facebook, YouTube and LinkedIn, and turn audience insights into engaging content opportunities.

Qualifications

• Strong, demonstrable experience creating and managing social content for established brands.
• Excellent copywriting skills and the ability to tailor messaging for different brands, audiences and platforms.
• Experience developing content calendars and managing content delivery across multiple stakeholders.
• Knowledge of emerging channels and ability to adapt ideas for platform-native content.

Responsibilities

• Lead the planning and management of always-on social content calendars across Müller brands.
• Turn strategic priorities into platform-specific content plans and publishing schedules.
• Develop compelling content concepts and copy that reflect brand objectives, personality and tone of voice.
• Create agile, reactive and low-fi content in-house to respond to real-time social and cultural opportunities.
• Adapt creative ideas for different audiences, channels and formats, ensuring content feels native to each platform.
• Manage content workflows and approvals, working with internal stakeholders and agency partners to maintain a consistent content pipeline.
• Champion best practice across social storytelling, content formats and emerging platform innovation.
• Turn audience conversations, trends and social insights into content opportunities with the Social Media & Community Brand Manager.
• Use content performance insights to continually test, learn and improve creative output.

Skills

Copywriting

Social media strategy

Content planning

Job description

Müller Yogurts & Desserts in the UK is seeking a Social Media Brand Content Manager to plan, create and deliver platform-native content across Müller brands. You will lead always-on content calendars, turn strategy into channel-specific plans, and craft copy that reflects brand personality and tone of voice.

You will work with internal teams and agencies, adapt ideas for Instagram, TikTok, Facebook, YouTube and LinkedIn, and turn audience insights into engaging content opportunities.