FMCG Social Content Manager

Müller UK & Ireland; Market Drayton; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme of up to 10%

25 days' annual leave, increasing with

Option to buy and sell up to 5 days'

Private medical healthcare

Pension scheme

Life assurance

Enhanced maternity, paternity and 12%?

Enhanced bereavement policy

Employee Assistance Programme

Employee discount platform access

Job summary

Müller Yogurts & Desserts in Market Drayton is seeking a Social Media Brand Content Manager to lead the planning, creation and delivery of social content across UK brands. You will shape content that engages audiences on platform-native formats and emerging channels, bringing brands to life through creative, timely posts.

Joining our in-house social capability, you’ll work with internal teams and external partners to turn trends and cultural moments into compelling content, while ensuring a

Qualifications

• Experience creating and managing social content for established brands.
• Strong knowledge of platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn.
• Experience developing content calendars and coordinating across multiple stakeholders.
• Ability to create platform-native social content and adapt ideas for different formats.
• Excellent copywriting skills tailored to brands, audiences and platforms.
• Strong grasp of social content performance metrics and insights.
• Experience using social scheduling or content management tools; Brandwatch knowledge is a plus.
• Strong organisation and project management skills with multiple priorities.

Responsibilities

• Lead the planning and management of always-on social content calendars across Müller brands.
• Turn strategic priorities into platform-specific content plans and publishing schedules.
• Develop compelling content concepts and copy reflecting brand objectives, personality and tone of voice.
• Create agile, reactive and low-fi content in-house to respond to real-time social and cultural opportunities.
• Adapt creative ideas for different audiences, channels and formats, ensuring content feels native to each platform.
• Manage content workflows and approvals with internal stakeholders and agency partners.
• Champion best practice across social storytelling, formats and emerging platform innovation.
• Turn audience conversations and insights into content opportunities with the Social Media & Community Brand Manager.
• Use content performance data to test, learn and improve creative output.
• Bring a social-first perspective to wider campaigns, activations and brand plans.

Job description

Müller Yogurts & Desserts in Market Drayton is seeking a Social Media Brand Content Manager to lead the planning, creation and delivery of social content across UK brands. You will shape content that engages audiences on platform-native formats and emerging channels, bringing brands to life through creative, timely posts.

Joining our in-house social capability, you’ll work with internal teams and external partners to turn trends and cultural moments into compelling content, while ensuring a