Social Media and Community Manager

Müller UK & Ireland Group; Market Drayton; Remote; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Bonus scheme up to 10%

25 days’ annual leave

Buy/sell up to 5 days’ annual leave

Private medical healthcare

Life assurance

Enhanced maternity/paternity and berev

Enhanced bereavement policy

Employee Assistance Programme

Employee discount platform

Job summary

Müller Yogurts & Desserts in Market Drayton is seeking a Social Media & Community Brand Manager to bring our brands to life across social platforms and communities. You’ll grow our in-house capability, build meaningful connections with consumers and help our brands earn a place in culture.

You’ll collaborate with the Social, Digital and Brand teams, Agencies, and partners to deliver engaging content, monitor trends, and drive audience insights that shape future campaigns.

Qualifications

• Experience managing brands across social media.
• Strong knowledge of platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn.
• Ability to turn data into clear recommendations and actions.
• Experience with social listening, analytics and reporting tools.
• Excellent written communication and collaboration skills.
• Interest in culture, consumer behaviour and trends.

Responsibilities

• Lead day-to-day management of organic social media channels with internal teams and agencies.
• Brief, review and optimise social-first content with Brand teams and partners.
• Identify opportunities for reactive and cultural content.
• Champion brand voice across channels and build communities.
• Lead community management and social listening to keep audiences engaged.
• Turn conversations into audience insights for future content and campaigns.
• Monitor competitor activity and identify differentiation opportunities.
• Track performance and provide actionable recommendations with partners.
• Bring a social-first perspective to campaigns and trends.

Skills

Social media management

Community management

Brand management

Data analysis

Stakeholder management

Content strategy

Tools

Brandwatch

Analytics tools

Reporting dashboards

Job description

Title: Social Media and Community Manager

City: Market Drayton

Department: Marketing

Location: Market Drayton, ENG, GB, TF9 3SQ

Social Media & Community Brand Manager

Market Drayton
Monday to Friday, 40 hours per week

About the Role

At Müller Yogurts & Desserts, we believe our brands should do more than show up in people’s fridges. They should show up in conversations, communities and culture too.

We’re looking for a Social Media & Community Brand Manager to bring our brands to life across social media, creating conversations people want to join and content they want to share.

Joining us as we grow our in-house social media capability, you’ll play a key role in strengthening our social presence, building meaningful connections with consumers and helping our brands earn their place in culture.

This is a role for someone who genuinely loves social media. You’ll enjoy spotting emerging trends, understanding what gets people talking and be just as excited by audience insights as you are by engaging content.

Working closely with our Social, Digital and Brand teams, alongside agency partners, you’ll help shape how our brands show up across social media.

What You’ll Be Doing

• Lead the day-to-day management of our organic social media channels, working with internal teams and agency partners.
• Work closely with the Brand teams and agency partners to brief, review and optimise social-first content.
• Identify opportunities for reactive and cultural content, helping our brands join conversations authentically.
• Champion the voice of Müller across our social channels, helping turn audiences into communities and followers into fans.
• Lead community management and social listening activity, helping consumers feel heard, valued and engaged.
• Turn conversations, comments and trends into useful audience insights that inform future content, campaigns and brand experiences.
• Monitor competitor activity and identify opportunities for our brands to differentiate and stand out.
• Track content, channel and campaign performance, using data and insights to identify opportunities for improvement.
• Work with agency and media partners to develop reporting, dashboards and clear, actionable recommendations.
• Bring a social-first perspective to campaigns, partnerships and wider brand plans, while keeping teams informed of emerging trends, platform developments and social best practice.

What We’re Looking For

This role could be a great fit for someone from an agency background looking to move in-house, or an experienced Community Manager ready for greater ownership and influence.

You’ll ideally have:

• Strong, demonstrable experience managing brands across social media, with particular experience in community management. Agency experience would be advantageous and FMCG experience beneficial.
• A strong understanding of platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn, alongside an interest in emerging channels.
• Strong knowledge of social media performance metrics and the ability to turn data into clear recommendations and actions.
• Experience using social listening, analytics and reporting tools. Knowledge of Brandwatch would be an advantage.
• Excellent written communication skills with the ability to adapt your style across different brands, audiences and platforms.
• Strong stakeholder management and collaboration skills, with confidence working across internal teams and external partners.
• A genuine interest in culture, consumer behaviour and the trends that capture people’s attention.

You’ll be naturally curious about people, creative and comfortable using data to inform your decisions.

You’ll also be collaborative, proactive and organised, with the ability to manage multiple priorities in a fast-moving environment.

Why Join Us?

This is an opportunity to help shape the future of social media at Müller and work with some of the UK’s most recognised brands.

You’ll help build our in-house social capability from the ground up, working alongside a passionate team of brand builders and agency partners to grow communities whose views, opinions and conversations can help influence what we do next.

• Bonus scheme of up to 10%
• 25 days’ annual leave, increasing with service
• Option to buy and sell up to 5 days’ annual leave
• Private medical healthcare
• Life assurance
• Enhanced maternity, paternity and family leave policies
• Enhanced bereavement policy
• Employee Assistance Programme
• Access to our employee discount platform, offering discounts across hundreds of retailers online and in-store