Social and Digital Planner

Golley Slater; Cardiff; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing agency in Cardiff seeks a Social and Digital Planner to develop and implement media strategies for various clients. The ideal candidate will have 2-4 years of experience in social media planning and have strong skills in digital media tools. Working in a hybrid model, this role involves regular client interaction and collaboration with the digital activation team to optimize campaigns.

Benefits

25 days annual leave plus bank holiday

Birthday Holiday Day

Enhanced maternity, adoption, and paternity leave pay

Compassionate leave policies

Employee assistance programme with counselling

Life assurance (4 times annual salary)

Option to buy extra holiday

Qualifications

• 2-4 years of experience in a social/digital planning role is essential.
• Previous experience within a media agency is essential.
• Strong capabilities in using social media planning tools.

Responsibilities

• Developing paid social & digital strategies for clients.
• Identifying appropriate platforms and detailed audience targeting.
• Presenting media strategies and plans to clients.

Skills

Social media planning

Digital planning

Audience targeting

Tools

Meta

Twitter

Snapchat

TikTok

YouTube

Job description

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Vacancy/Job title: Social and Digital Planner

Location: Cardiff

Golley Slater is looking foraSocial and Digital Planner to join their thriving integrated ma rketing agency.

The Social and Digital Planner will work on media strategies in response to client briefs outlining platforms, role for platforms, detailed audience targeting, media spend by platform, recommended formats and buying method and measurement KPIs. They will also be responsible for the curation of social media plans and the post campaign reporting for their channels.

This position is hybrid working with a requirement to be in the Cardiff office fortnightly.

This position does not require activation, content/copy creation, or community management experience.

What you will be doing:

• Developing paid social & digital strategy development for existing and potential clients.
• Identifying appropriate platforms, digital media owners, role for platforms, detailed audience targeting, media spend by platform, recommended formats and buying method, investment split and measurement KPIs.
• Presenting social and digital media strategies and media plans to client and colleagues.
• Working alongside the digital activation team to optimise campaigns and re-distribute budget, if necessary, when campaigns are in-flight.

The essential skills and experience you need to be successful in the role are:

• 2- 4 years of experience in a social/digital planning role.
• Previous experience within a media agency essential.
• Strong social media and digital planning capabilities including ability to use Meta, Twitter, Snapchat, TikTok, YouTube planning tools.

Desirable but not required:

• Ability to understand, interpret and use complex and varied sources of data and statistics.
• Able to simplify and explain complex plans and strategic thinking with the ability to present to peers and clients.
• Have strong rapport and regular communication with social and digital media owners.
  

Some of our benefits include:

• 25 days annual leave plus bank holiday.
• Birthday Holiday Day.
• Enhanced maternity, adoption and paternity leave pay.
• Compassionate leave policies.
• Employee assistance programme including access to free counselling sessions.
• Life and service milestone awards
• Hybrid working and core hours (10 to 4)
• Life assurance (4 times annual salary)
• Option to buy extra holiday.