Social Activation Director: Lead Creative Performance

Pubity Group; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Pubity Group is hiring a Social Activation Director to lead the global team responsible for branded content performance across our networks.

You will bridge commercial and social functions, turning performance data into strategic guidance and creative feedback, while ensuring timely delivery and alignment with brand strategy. This role requires experience leading cross-time-zone teams and a track record of scaling content efforts.

Qualifications

• You have led social or branded content teams.
• You translate data into actionable creative and commercial direction.
• You build trust across functions and time zones.
• You can present performance data confidently and give creative feedback.

Responsibilities

• Own branded content performance across Pubity Group's pages.
• Maintain high-quality content and champion new formats and placements.
• Lead a global Social Activation team across time zones.
• Set goals, monitor development, and implement scalable processes.
• Educate the commercial function with regular performance reviews.
• Coordinate ad calendar and ensure deadlines and policies are met.

Skills

Leadership

Branded content strategy

Performance analytics

Cross-time-zone collaboration

Campaign optimization

Presentation of data

Content development guidance

Job description

Pubity Group is hiring a Social Activation Director to lead the global team responsible for branded content performance across our networks.

You will bridge commercial and social functions, turning performance data into strategic guidance and creative feedback, while ensuring timely delivery and alignment with brand strategy. This role requires experience leading cross-time-zone teams and a track record of scaling content efforts.