Social Account Director

Fabric Social; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Fabric Social is hiring an Account Director to lead one of our flagship social accounts and shape work for a major UK retail brand. You’ll blend strategic social thinking with strong client leadership, bringing fresh insight and cultural awareness to every briefing.

You’ll work closely with creative, production, strategy and paid teams to drive ambitious, award-worthy work, manage senior relationships and ensure flawless delivery while safeguarding profitability.

Qualifications

• Proven track record managing social accounts for UK brands.
• Experience leading cross-disciplinary teams across creative, strategy, production and paid.
• Excellent communication and senior stakeholder management.
• Ability to translate platform trends into strategic recommendations.
• Experience managing budgets and growing client relationships.

Responsibilities

• Own senior day-to-day client relationships, building trusted partnerships and providing strategic guidance.
• Shape social strategy and creative ambition for portfolios, staying ahead of platform developments, culture shifts and opportunities.
• Lead integrated social campaigns across organic, paid, influencer and creative workstreams, ensuring ideas connect to clear objectives and measurable impact.
• Bring teams and agency partners together across creative, strategy, production, paid and PR to produce joined-up, audience-relevant work.
• Own the quality and delivery of accounts from briefs and timelines to reviews and final asset approvals.
• Protect the commercial health of the portfolio by managing scopes, budgets and profitability while identifying opportunities for growth.
• Create an environment where great work and people can thrive with clear direction and constructive feedback.

Skills

Social media management

Client leadership

Strategic thinking

Campaign leadership

Budget management

Cross-functional collaboration

Industry trends and culture

Job description

We are hiring an Account Director to lead one of Fabric's flagship social accounts, and help shape work for one of the UK's leading retail brands on social. You'll combine strategic social thinking with brilliant client leadership, bringing fresh insight, cultural awareness and a clear understanding of what makes brand content connect. Working closely with creative, production, strategy and paid teams, you'll create the conditions for ambitious, effective and award-worthy work. It's an opportunity to make a visible impact on our clients, our work and the people around you.

What you'll be doing:

• Own senior day-to-day client relationships, building trusted partnerships and bringing clarity, strategic guidance and thoughtful challenge to conversations.
• Shape social strategy and creative ambition, helping the client and your wider portfolio stay ahead of platform developments, cultural shifts, competitors and emerging opportunities.
• Lead integrated social campaigns across organic, paid, influencer and creative workstreams, ensuring ideas connect to clear objectives and deliver measurable impact.
• Bring teams and agency partners together, collaborating across creative, strategy, production, paid, PR and other agency partners to produce joined-up, audience-relevant work.
• Own the quality and delivery of your accounts, from interpreting briefs and setting timelines through to reviews, reporting and final asset approval.
• Protect the commercial health of your portfolio, managing scopes, budgets and profitability while identifying considered opportunities to grow client relationships and services.
• Create an environment where great work and people can thrive, giving teams clear direction, useful feedback and support while surfacing and resolving challenges early.

Skills we're looking for:

• Strong experience in social media and client services, gained within a social agency, leading UK brand or similarly relevant environment.
• A strategic understanding of social, with the ability to translate platform behaviour, audience insight, culture and trends into meaningful recommendations for clients.
• Excellent client leadership and communication skills, with the confidence to facilitate senior conversations, present recommendations clearly and build trusted relationships.
• Experience delivering integrated social work, with an understanding of organic, paid, influencer, creative and content production and how these disciplines work together.
• Commercial awareness, including experience managing budgets, scopes and resources and recognising opportunities for sustainable account growth.
• A collaborative approach to leadership, with experience supporting colleagues' development through clear direction, constructive feedback and knowledge sharing.
• Strong organisation and judgement, with a proactive, solutions-focused approach to balancing client priorities, creative ambition, timelines and commercial needs