Snr Creator & Influencer Consultant (Freelance)

Alfa AI; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

ALFA AI GmbH is expanding its Creator & Influencer advisory capabilities across EMEA and seeks an experienced specialist to develop and deliver this offering. The role combines strategic consulting with commercial insight, advising senior stakeholders on governance, ROI and investment in creator marketing.

This opportunity positions you as the EMEA expert, working with an international team to grow the consultancy's presence.

Qualifications

• Extensive experience in creator/influencer marketing with senior stakeholder advisory.
• Experience across multiple EMEA markets and complex governance.
• Ability to translate strategic challenges into practical, commercially valuable recommendations.

Responsibilities

• Act as the EMEA subject matter expert for creator and influencer marketing, supporting consultancy projects for major international brands.
• Advise clients on creator marketing strategy, commercial models, governance and operational best practice.
• Help brands establish clearer frameworks and standards for managing creator relationships and investment.
• Assess existing creator marketing operations and identify opportunities to improve ROI, transparency and accountability.
• Apply established governance frameworks to creator programmes, adapting recommendations by market across EMEA.
• Provide guidance on regulatory complexities and evolving industry practices.

Skills

Creator marketing strategy

Stakeholder management

Consultancy experience

Governance frameworks

Job description

As creator and influencer marketing becomes an increasingly important part of the marketing mix, we're seeing a growing demand from global brands for more strategic oversight of their investment in the space. It's no longer simply about identifying creators and delivering campaigns. Brands are increasingly focused on governance, commercial efficiency, transparency, production processes and ultimately, measurable ROI. W are working with an established global marketing and production consultancy that's expanding its Creator & Influencer advisory capabilities across EMEA and looking for an experienced specialist to help develop and deliver its offering. This is a particularly interesting opportunity for someone who has built extensive experience in the creator economy but is equally comfortable operating in a strategic, commercial and consultative capacity, advising senior stakeholders on how to optimise their approach.

The Opportunity

• Act as the EMEA subject matter expert for creator and influencer marketing, supporting consultancy projects for major international brands.
• Advise clients on creator marketing strategy, commercial models, production processes, governance and operational best practice.
• Help brands establish clearer frameworks and standards for managing creator relationships, partnerships and investment.
• Assess existing creator marketing operations, identifying opportunities to improve efficiency, transparency, accountability and ROI.
• Apply established global governance frameworks to creator marketing programmes, adapting recommendations to different markets across EMEA.
• Provide guidance on the complexities of regional regulations, market dynamics and evolving industry practices.
• Work directly with the EMEA Managing Director and wider international team to support the growth and delivery of this specialist consultancy offering.

Who We're Looking For

• We're keen to speak with experienced professionals who combine deep creator and influencer marketing expertise with a strong understanding of content production, commercial strategy and consultancy.
• You might currently be operating as a Senior Influencer Strategist, Creator Marketing Director, Production Consultant, Independent Advisor or senior leader within an influencer/creator agency.

Ideally, You'll Bring

• Significant experience developing and delivering creator and influencer marketing programmes for major brands, ideally across multiple EMEA markets.
• A strong understanding of creator production, commercial agreements, pricing models, governance and performance measurement.
• Experience advising senior brand stakeholders and translating complex challenges into practical, commercially valuable recommendations.
• Knowledge of the wider regulatory landscape and the operational considerations involved in managing creator partnerships internationally.
• The confidence to operate independently, challenge existing approaches and provide credible strategic recommendations.

Importantly, this isn't a traditional influencer campaign management role.

• We're looking for someone who can take a broader view of the creator marketing ecosystem, helping brands understand not just what they're doing, but how effectively they're operating, where value is being lost and how their investment can work harder.
• It's an opportunity to help shape a growing consultancy specialism within an established international business, working with recognised global brands and senior marketing stakeholders.