Shopper Marketing Manager

St Pierre Groupe; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Annual bonus

Defined contribution pension scheme

Private Health Insurance

International Travel Insurance

Employee Assistance Programme

27 days annual leave plus birthday

Flexible working hours

Onsite café and parking

Job summary

A leading bakery brand is looking for a Shopper Marketing Manager in Manchester. This position involves developing and executing annual brand marketing plans, collaborating with internal teams, and managing budgets. Candidates should have at least 5 years of experience in the FMCG sector, strong interpersonal skills, and a data-driven approach. The role is hybrid, offering attractive benefits including a bonus, pension, and health insurance.

Qualifications

• Minimum 5 years' experience in FMCG.
• Highly experienced in brand planning development and execution.
• Results-driven with an entrepreneurial mindset.

Responsibilities

• Champion brand plans and execute annual marketing.
• Develop and manage shopper marketing plans.
• Budget management for brand efficiency.

Skills

Brand planning development

Interpersonal skills

Organizational skills

Data-driven mindset

Problem-solving

Budget management

Excellent IT skills

Tools

Microsoft Office

Teams

SharePoint

Job description

The Shopper Marketing Manager will champion our fantastic brands, working as part of the UK Brand team to develop, deploy and evaluate annual brand plans. You will play a key part in supporting brand and marketing initiatives across multiple touchpoints and channels. This role requires a proactive, entrepreneurial individual who thrives in a fast-paced, collaborative environment.

This is a Fixed Term Contract for a period of 12 months.

RESPONSIBILITIES

• Act as a champion of our fantastic St Pierre and Baker Street brands - working in the UK Brand Team to develop, deploy and evaluate the annual brand plans.
• Develop the creation and execution of annual shopper marketing plans that deliver best-in-class activations for our wholesale and convenience customers.
• Build strong relationships with our customers and shopper media contacts, continuing to challenge the norm for the bakery category.
• Collaborate with the wider marketing and commercial teams to execute marketing initiatives with excellence that will drive results and increase our brand penetration. Evaluate all activities to help with future learnings.
• Lead cross-functional internal and external teams to plan and execute consumer and retailer events.
• Support the planning and execution of new product development (NPD) initiatives and product launches.
• Manage UK packaging adaptations and oversee related packaging coordination activities.
• Work closely with our Senior Social Media Manager on the development and planning of social media content for both St Pierre and Baker Street.
• Assist in the creation, production, and distribution of branded merchandise and sample boxes.
• Budget management - be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
• Embrace the consumer, collaborating with our category and insights team to uncover and analyse consumer insights to drive brand growth.

PERSON SPECIFICATION

• Minimum 5 years’ experience in FMCG
• Highly experienced in brand planning development and execution
• Results driven with an entrepreneurial mindset and a strategic approach to problem solving
• Excellent interpersonal and communication skills with a keen eye for detail
• Collaborative and data-driven
• Strong organisational skills
• Excellent IT skills - Microsoft Office, Teams, Shared Files on SharePoint.

PACKAGE

At St Pierre Groupe our employer brand is important. In addition to salary, we offer an extremely attractive benefits package consisting of:

• Annual bonus (details to be provided)
• Defined contribution pension scheme (8% employer, minimum 1% employee contribution)
• Private Health Insurance and Medicash (after 3 months service)
• International Travel Insurance
• Employee Assistance Programme
• Annual Leave of 27 days + 1 day for your Birthday + statutory days
• Flexible working (start time between 8am-10am) + early Friday finish.
• Hybrid working with a mix of 3x onsite and 2x remote days.
• Excellent work location at Didsbury Towers with onsite café, parking, and events.