Service Sales Manager - (Extruded Food Technologies & Bakery)

GEA Group

Milton Keynes

On-site

GBP 65,000 - 95,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Volunteer day

Job summary

GEA is seeking a field-based Service Sales Manager to cover the UK & Ireland, focusing on Extruded Food Technologies and Bakery. You will drive service sales, manage key accounts, and coordinate with cross-functional teams to meet budget and margin targets.

Join a global leader in food processing technology and contribute to strategic service growth while maintaining high customer satisfaction and delivering technical support across a broad installed base.

Qualifications

Strong understanding of Extrusion & Bakery food technology systems.
Minimum of 2 years of experience in technical sales - ideally within food processing, bakery, or capital equipment environments.
Proficiency in Microsoft Office and CRM/ERP tools (e.g., Salesforce, SAP or similar).
Strong analytical and problem-solving abilities.
Excellent communication skills (oral and written).
Effective planning, negotiation, and networking skills.
Self-confidence, people management skills, and a professional, approachable demeanour.
Language: Fluent English and Italian (advantageous)

Responsibilities

Develop and implement strategic and operational plans for the UK service organisation, focused on Bakery (BAK) and Extruded Food Technologies (EFT).
Promote field services, repairs, spare parts, audits, training and service projects.
Drive EFT & BAK service sales in the UK & Ireland territory.
Generate and process service RFQs per procedures.
Identify and pursue new business opportunities for service products while assessing risk.
Promote the GEA service brand by building strong customer relationships.
Manage key accounts and coordinate with internal and external stakeholders.
Ensure seamless enquiry handling and order execution with service teams.
Own the regional service sales budget and monitor pricing and margins.
Present monthly sales performance reports with orders, pipeline, risks and competitor insights.
Negotiate terms, pricing for service/spare parts, upgrades and SLAs.
Grow service sales by researching Irish market trends and visiting potential clients.
Prepare regular sales reports for management.
Engage in ongoing technical training and cross-selling initiatives.
Maintain accurate CRM data and installed base records.
Participate in marketing initiatives and trade fairs as needed.
Collaborate with other departments to align operations with objectives.
Liaise between regional service teams and global representatives to address local needs.

Skills

Bakery & Extrusion tech

Technical sales

CRM/ERP tools

Microsoft Office

Analytical thinking

Communication skills

Negotiation

Networking

English

Italian (advantageous)

Education

Tools

Salesforce

SAP

Job description

Service Sales Manager - (Extruded Food Technologies & Bakery)

Free day to volunteer

About the position

GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Guided by a strong sense of purpose, our more than 18,000 dedicated employees work to enhance the sustainability and efficiency of production processes globally.

Your responsibilities and tasks

This is a field-based role covering the UK & Ireland, forming part of the existing Service Sales team and reporting directly to the Service Director.

Strategic & Operational Contribution:

Support the development and implementation of strategic and operational plans for the UK service organisation, specifically focused on both Bakery (BAK) and Extruded Food Technologies (EFT) segments.

Actively contribute through the promotion of field services, repairs, spare parts, technical audits, training, and service projects.

Sales & Business Development:

Drive service sales within the assigned regional territory, including responsibility for all aspects of EFT & BAK service sales performance.

Generate and process service RFQs in line with departmental procedures.

Identify and pursue new business opportunities for service products, balancing opportunity with risk assessment.

Promote the GEA service brand by building strong customer relationships and fostering trust.

Account & Stakeholder Management:

Ensure customer satisfaction by aligning service delivery with business objectives.

Actively manage key accounts and professional relationships with internal and external stakeholders.

Provide support to internal service teams to ensure seamless enquiry handling and order execution.

Own the regional service sales budget, maintaining awareness of pricing and margin targets as defined by service management for BAK/EFT segment.

Present monthly sales performance reports, including order intake, pipeline opportunities, risk assessment, and competitor insights.

Negotiate terms, pricing for service/spare parts offers, mods/upgrades, SLAs with clients, address objections and concerns to move deals forward and win orders.

Service sales growth by researching and analysing Irish market trends to find potential clients within existing i-base, generate leads through regular site visits, face to face and phone conversations identifying sales opportunities.

Preparation of regular sales reports for management

Technical Expertise & Training:

Engage in ongoing technical training to build in-depth knowledge of GEA's service and new machine product offerings.

Provide expert technical support and contribute to cross-selling initiatives for services and new equipment.

CRM & Installed Base Management:

Maintain accurate and up-to-date customer and opportunity data within the CRM system.

Update and manage I-BASE records, ensuring visibility of installed equipment and its service history.

Marketing & Events:

Participate in marketing initiatives and trade fairs as required to support brand and service promotion.

Cross-Functional Coordination:

Collaboration with Other Departments by working closely with departments like New Equipment, sales Marketing, Credit Control and Finance to ensure operations align with business objectives.

Liaison Role by acting as a liaison between the regional country service team and global country representatives to ensure that local needs and concerns are communicated effectively.

Collaboration with Internal Service Sales, Technical Support, Field Service and NE Projects to ensure the delivery of service orders ensuring customer satisfaction.

Your profile and qualifications

Strong understanding of Extrusion & Bakery food technology systems

Minimum of 2 years of experience in technical sales - ideally within food processing, bakery, or capital equipment environments.

Demonstrated ability to drive service revenue growth, including spare parts, repairs, upgrades, and long-term service agreements

Proficiency in Microsoft Office and CRM/ERP tools (e.g., Salesforce, SAP or similar)

Strong analytical and problem-solving abilities.

Excellent communication skills (oral and written).

Effective planning, negotiation, and networking skills.

Self-confidence, people management skills, and a professional, approachable demeanour

Language: Fluent English and Italian (advantageous)

About GEA

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

Related jobs

GEA Heating & Refrigeration Technologies is a global specialist in industrial refrigeration, heating and sustainable engineering solutions for a wide array of industries including, food, beverage, dairy and oil & gas. Proven technologies provide their customers with what they value...

Service Sales Manager - National Coverage

GEA is certified as a Top Employer by the Top Employers Institute for Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability.

GEA careers

A world of opportunities

We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.

GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.

Stay in touch with GEA innovations and stories by signing up for news from GEA.

We are here to help! With just a few details we will be able to respond to your inquiry.

GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally.

GEA is listed in the DAX and the STOXX® Europe 600 Index and is also among the companies comprising the DAX 50 ESG and MSCI Global Sustainability Indices.

Get your free, confidential resume review.

or drag and drop your file here.