SEO Specialist

TN United Kingdom; Woking; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a talented SEO Specialist to join their dynamic marketing team. This innovative firm is committed to enhancing its online presence and driving traffic through effective SEO strategies. You will collaborate closely with the Digital Marketing Manager, utilizing top-tier tools to analyze performance and implement best practices. With a focus on professional development and a hybrid working model, this role offers an exciting opportunity to make a significant impact in a fast-paced environment. Join a company that values creativity, collaboration, and employee wellbeing.

Benefits

25 days of annual leave plus Bank Holidays

Professional development and training programs

Wellbeing programs

Access to ongoing learning

Hybrid working model

Qualifications

• 5+ years of experience managing SEO for B2C and B2B websites.
• Expertise in developing data-driven SEO strategies.

Responsibilities

• Utilizing analytics tools to monitor and enhance SEO performance.
• Collaborating with developers to implement best practices for site speed.

Skills

SEO Management

Data Analysis

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Performance Tracking

Competitive Analysis

Tools

Google Search Console

GA4

Siteimprove

Job description

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Culligan Harvey is part of Culligan International – a global water treatment company providing solutions for homes, offices, and commercial purposes. It is the UK market leader in domestic water softeners and a key household brand within the Culligan Group, having doubled sales over the past five years. The business is currently undergoing an exciting transformation.

At our factory in Old Woking, we have a full production and R&D facility alongside our head office functions. We invest heavily in our people and champion a Coaching Culture based on our shared Values. Our factory has been modernized with world-class manufacturing and top-tier tools and equipment to produce our high-quality products. We are continuing to grow with Culligan's support and need talented individuals to sustain our momentum.

Working within our marketing team, the SEO Specialist will collaborate closely with our Digital Marketing Manager to develop and execute comprehensive SEO strategies aimed at improving organic search visibility and increasing traffic.

Key responsibilities include:

1. Utilizing analytics tools (Google Analytics, Search Console, SEMrush, Screaming Frog, etc.) to monitor and enhance SEO performance.
2. Conducting competitive analysis to anticipate trends, identify opportunities, and promote sustainable traffic growth.
3. Translating complex SEO data into actionable insights for ongoing optimization.
4. Proactively resolving site performance issues, indexation errors, and crawl inefficiencies using tools like Siteimprove.
5. Collaborating with developers to implement best practices for site speed, structured data, and mobile usability.
6. Developing a long-term SEO content strategy aligned with business goals and brand positioning.
7. Regularly auditing backlinks to identify and address broken or harmful links.
8. Analyzing competitor backlink profiles to uncover new opportunities.
9. Ensuring mobile responsiveness and fast loading speeds across devices.
10. Optimizing existing content based on keyword insights and internal linking strategies.

Candidate requirements:

1. At least 5 years of experience managing SEO across multiple B2C and B2B websites.
2. Proven ability to develop and implement SEO strategies based on data analysis.
3. Experience conducting regular audits to identify challenges and opportunities.
4. Success working with brand teams to deliver impactful SEO initiatives.
5. Expertise in SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4.
6. Dynamic, adaptable, and able to thrive in fast-paced environments.
7. Self-motivated with a proactive approach to making a difference.
8. Highly analytical, with experience tracking performance, testing, and optimizing results.
9. Data-driven mindset with the ability to analyze KPIs and present outcomes effectively.

What we offer:

• A creative, collaborative, and dynamic work environment.
• Opportunities to lead SEO strategies and influence outcomes.
• Professional development and training programs.
• Hybrid working model for better work-life balance.
• 25 days of annual leave plus Bank Holidays.
• Wellbeing programs to support your health and happiness.
• Access to ongoing learning through our online platforms.