SEO Specialist

FLAT FEE RECRUITER; Northampton; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Birthday off

Quarterly bonus

Social events

Growth opportunity

Job summary

Our client, a Northamptonshire digital agency, is seeking an SEO Specialist (Organic & AI Search) to own strategy and delivery for high-value accounts. You will manage on-page and technical SEO, plus off-page activities, aiming to improve organic traffic and AI-driven visibility.

You will report to the Head of Marketing, collaborate with teams, and help develop scalable, ethical SEO processes aligned with Google guidance. Hybrid work and quarterly bonus included.

Qualifications

• Agency experience essential.
• 4+ years hands-on agency SEO with client contact.
• Strong on-page, technical and off-page SEO skills.
• Knowledge of AI search and visibility in AI outputs.
• Experience with SEMrush, GSC and CMS platforms (WordPress/Shopify).
• Analytical, client-management and communication skills.
• Up-to-date with Google core updates and ethical SEO practices.

Responsibilities

• Develop and deliver long-term organic and AI search strategies, leading high-value client accounts.
• Manage on-page SEO, including keyword research, search intent, content structure, internal linking and content quality.
• Lead technical SEO across client websites: audits, crawlability, indexation, schema, Core Web Vitals, migrations.
• Build effective off-page strategies through digital PR, citations, brand mentions and high-quality link acquisition.
• Improve client visibility across featured snippets, People Also Ask, Google AI Overviews and related AI outputs.
• Analyse performance, track organic and AI visibility, produce reports and present strategies to clients.
• Support pitches, train junior colleagues and develop scalable, ethical SEO processes.

Skills

Agency experience

On-page SEO

Technical SEO

Off-page SEO

Answer Engine Optimisation

Generative Engine Optimisation

Analytics

Client management

Communication skills

Google core updates

Tools

SEMrush

Google Search Console

WordPress

Shopify

GA4

Job description

SEO Specialist (Organic & AI Search)

Little Houghton, Northampton.

Hybrid working - typically one or two office days per week.

Full-time, permanent.

£35,000-£40,000 per annum, plus quarterly bonus.

About our client

Our client is one of Northamptonshire's most established digital agencies and one of the area's only Google Premier Partners. As their client base and marketing team continue to grow, they are looking for an experienced SEO Specialist to strengthen their organic and AI search offering.

About the role

Reporting to the Head of Marketing, you will own our client's organic and AI search proposition, from strategy through to delivery.

You will personally manage their highest-value and most complex accounts, establish repeatable processes and help colleagues deliver effective, ethical SEO work that follows Google best practice.

Your performance will be measured through improvements in search visibility, qualified organic traffic, presence within AI-generated answers and revenue attributable to organic search.

What you'll be doing:

• Develop and deliver long-term organic and AI search strategies, personally leading our client's highest-value and most complex client accounts.

• Manage on-page SEO, including keyword research, search intent, content structure, internal linking and content quality.

• Lead technical SEO across client websites, covering audits, crawlability, indexation, site architecture, schema, Core Web Vitals and migrations.

• Build effective off-page strategies through digital PR, citations, brand mentions, competitor analysis and high-quality link acquisition.

• Improve client visibility across featured snippets, People Also Ask, Google AI Overviews, ChatGPT, Copilot, Claude, Gemini and Perplexity.

• Analyse performance, track organic and AI visibility, produce clear reports and present strategies and results to clients and senior stakeholders.

• Support pitches, train junior colleagues and develop scalable, ethical SEO processes that follow current search-engine guidance.

What you'll need:

Agency experience is essential due to the pace, account volume and level of client contact involved.

• At least four years' hands-on agency SEO experience, including direct client contact and independent account management.

• Strong practical experience across on-page, technical and off-page SEO, with the ability to develop and deliver effective strategies.

• Knowledge of Answer Engine and Generative Engine Optimisation, including how brands gain visibility within AI-generated and zero-click results.

• Experience using SEMrush, Google Search Console and CMS platforms, ideally WordPress and Shopify, alongside a GA4 qualification.

• Strong analytical skills with the ability to identify trends, measure performance and turn data into clear actions.

• Excellent organisation, client-management and communication skills, including the ability to explain technical information without unnecessary jargon.

• An up-to-date understanding of Google core updates, changing search behaviour and ethical, guidance-compliant SEO practices.

What we offer:

• £35,000-£40,000 salary plus quarterly bonus structure.

• Hybrid working.

• 25 days' holiday plus bank holidays, and your birthday off.

• Regular social events.

• The opportunity to shape a growing agency's organic and AI search proposition.

You must be authorised to work in the UK. No agencies, please.

This role may also suit candidates with experience as an:

SEO Manager, SEO Executive, SEO Account Manager, Technical SEO Specialist, Organic Search Manager, SEO Strategist or SEO Consultant.