Senior SEO Manager

Legend; London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Global team events

Job summary

A leading iGaming company in London is seeking a Senior SEO Manager to lead the SEO strategy for a high-performing affiliate brand. This role involves developing a strong team, driving organic growth, and collaborating with various departments. The ideal candidate should have a strong technical SEO background and experience in managing SEO teams. This full-time position offers a range of benefits, including a flexible work-life balance and an annual bonus.

Qualifications

• Track record of growing complex affiliate websites in competitive verticals.
• Experience managing and developing SEO teams.
• Confident in leading audits and optimizing site architecture.

Responsibilities

• Lead and develop a team of SEO specialists.
• Drive SEO strategy with clear KPIs and outcomes.
• Collaborate to implement top-notch SEO standards.

Skills

Leadership experience

Technical SEO expertise

Strategic mindset

Content-led SEO understanding

Collaboration skills

Job description

Join to apply for the Senior SEO Manager role at Legend

Join to apply for the Senior SEO Manager role at Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.

In this role you’ll lead the SEO strategy for one of the most trusted and high-performing iGaming affiliate brands globally.

Coming into this role, you’ll shape and drive the long-term SEO roadmap, focused on increasing organic visibility, improving traffic quality, and delivering measurable growth across key markets such as the U.S. and Canada. You’ll lead a skilled team of SEO professionals and collaborate closely with colleagues across content, product, and commercial teams to deliver scalable, high-impact initiatives.

This is a flagship brand at the core of our Gaming portfolio, and this role will play a key part in strengthening its position as a global search leader in a fast-moving and competitive space.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Lead, support, and develop a team of 3–5 SEO Specialists focused on driving growth in key markets like the U.S., Canada, and the UK, while exploring selective expansion opportunities globally
• Turn business goals into a clear, actionable SEO strategy with defined KPIs, measurable outcomes, and a roadmap aligned to revenue and brand growth
• Collaborate closely with the Head of SEO and Content leadership to implement and uphold best-in-class on-page and technical SEO standards
• Provide hands-on technical SEO expertise and lead complex projects such as site architecture improvements, domain migrations, and major product changes
• Work in partnership with product managers and engineers to integrate SEO into technical planning, identifying opportunities and removing blockers proactively
• Own and evolve SEO reporting frameworks—tracking performance, surfacing insights, and clearly communicating wins and opportunities to leadership
• Stay ahead of industry trends, algorithm updates, and competitor activity to identify new growth levers and keep us ahead in the organic search landscape
• Be a visible advocate for SEO across teams—sharing knowledge, aligning stakeholders, and ensuring the function has the strategic support it needs to succeed

What You'll Bring:

• A track record of growing large, complex affiliate or content-driven websites—ideally in iGaming or similarly competitive verticals like finance, health, or sports
• Proven leadership experience managing and developing SEO teams, with strengths across both technical execution and long-term strategic thinking
• Deep technical SEO expertise, with confidence in leading audits, solving indexing and crawl issues, optimising site architecture, and collaborating with engineers and product teams
• Strategic mindset with experience designing and delivering SEO roadmaps that drive measurable growth in traffic, rankings, and revenue
• Strong grasp of content-led SEO at scale, including keyword and intent mapping, scalable on-page frameworks, and effective collaboration with editorial and content teams
• Comfortable working in a fast-paced, evolving environment—bringing clarity, focus, and momentum across multiple stakeholders and projects

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Specialist and Senior SEO Manager (1 hour video via Zoom)
• 3rd: Interview with our Senior People Partner (1 hour video via Zoom)
• 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Chief Gaming Officer and Head of SEO (Hiring Manager) (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail], and we'll do all we can to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development, Gambling Facilities and Casinos, and Advertising Services

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