SEO Manager, WIRED

Condé Nast; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a data-driven SEO Manager to enhance organic search and Google Discover traffic for their digital content. This role involves leading SEO content initiatives, executing campaigns, and collaborating with editorial teams to optimize content strategies. The ideal candidate will possess significant editorial SEO experience, a strong understanding of SEO tactics, and the ability to influence stakeholders. Join a dynamic team where your expertise will make a substantial impact on global digital platforms, ensuring the highest level of discoverability for content across various channels.

Qualifications

• Significant editorial content SEO experience, preferably for a major media organization.
• Expert user of web analytics tools and concepts, particularly Google Search Console.

Responsibilities

• Lead and develop SEO content initiatives for Wired and collaborate with other teams.
• Execute organic search campaigns including keyword research and content optimisation.

Skills

SEO Management

Content Strategy

Google Discover

Web Analytics

SEO Copywriting

Stakeholder Management

Time Management

Tools

Google Search Console

SEMRush

Screaming Frog

Job description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:
London, GB

We're looking for a data-driven and highly organised SEO Manager to help WIRED increase their organic search and Discover traffic through content recommendations.

Our SEO Team works closely with our editorial, audience development, analytics and product groups to figure out ways to acquire new users from Search and Google Discover to ensure the highest level of discoverability for content across Google's organic platforms. In this role, your work will make a huge impact on Condé Nast's digital sites around the world.

The ideal candidate will have a proven track record of delivering editorial SEO success at a publisher, news outlet, agency or similar - this is not a technical SEO role.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

About the role

1. Lead and develop SEO content initiatives for Wired and collaborate with other SEOs, Aud Devs and Editors.
2. Day-to-day execution of organic search engine and Google Discover campaigns, including evergreen keyword research, content gap recommendations, strategic optimisation of existing content, competitor content analysis and ad hoc non-technical SEO support.
3. Apply top-to-bottom management of SEO content campaigns including writing meta content, creating SEO friendly content, creating target keyword lists, improving link architecture, etc.
4. Work with cross-market editorial teams to create SEO content strategies and work on executing evergreen strategies for existing and new content.
5. Monitor content/news trends, provide SEO content recommendations for major events, and support event and news/Google Discover strategy.
6. Document content strategy for major events and tentpole topics and conduct post-analysis.
7. Lead ad hoc SEO content projects to support brands and the centralised SEO Team.
8. Proactively anticipate the brand's needs and provide strong solutions before requested.
9. Educate stakeholders with editorial SEO training, new best practice documentation and wider team presentations.
10. Identify key stakeholders on brands to create change and mentor them in SEO.
11. Perform content audits.
12. Support content migrations and post-migration analysis & recovery.
13. Keep up to date on the latest SEO developments and news and advocate for SEO tactics used in the marketplace that the brands have not yet utilised.

About you

1. Significant editorial content SEO experience, preferably for a major media/publishing organisation or agency working on editorial content.
2. Experience with Google Discover.
3. Proven track record - Applicants must submit websites that demonstrate their SEO ability.
4. Intrinsic understanding of SEO tactics, including on-page, off-page, industry best practices, current industry trends, and black hat tactics to avoid.
5. Expert user of web analytics tools and concepts, particularly Google Search Console.
6. Expert user of third-party enterprise SEO tools (e.g. SEMRush, Screaming Frog, etc).
7. Expert SEO copywriting skills.
8. Several years of experience working with Editorial teams.
9. Ability to influence stakeholders and change behavior.
10. Excellent organisational and time management skills and the ability to multitask and deliver under tight deadlines.

Does this sound like you?
Please upload your latest CV and website links that demonstrate your SEO ability.