SEO Manager

Digitas UK; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas UK seeks a Senior SEO Manager to lead SEO campaigns and provide expert analysis. You will implement high-level SEO strategies and manage client relationships effectively.

This role requires thorough understanding of SEO tools and prior experience within an agency environment. The position includes responsibilities such as keyword research, content audits, and outreach strategies while working collaboratively with client teams.

Employees enjoy benefits like pension, life assurance, and private medical cover alongside enhanced policies.

Qualifications

• Prior experience in SEO, preferably within an agency environment.
• Experience working directly with clients as a lead contact on accounts.
• Experience devising and delivering SEO strategies.

Responsibilities

• Lead high-level SEO campaigns according to agreed strategy.
• Conduct all aspects of SEO analysis and delivery.
• Manage external link development and client communications.

Skills

SEO expertise

Client management

Keyword research

Google Analytics

Excel

Cross-digital campaigns

Tools

SEMrush

Ahrefs

BrightEdge

Searchmetrics

Screaming Frog

Job description

Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview

Senior SEO Managers are embedded into SEO client teams to lead SEO retainers, campaigns, and implementation for clients. Responsible for providing an expert level SEO analysis including keyword research and targeting, competitor analysis, content and backlink audits and end-to-end outreach and engagement strategy creating effective online quality signals for our clients.

Seniors within the team have an expert level of SEO knowledge and act as leaders within the team for SEO expertise, client management, ideas, innovation, and problem solving. They are curious about the role that AI can play alongside SEO, and how our SEO approach can drive improved LLM visibility, and keen to share their expertise here with wider account teams, embracing new strategies and approaches in this vertical.

SEO campaigns are a team effort and Senior SEO Managers work closely with other members of the SEO team, as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives. The Senior SEO Manager will report in to an SEO Director and may sometimes manage SEO Manager team members.

Responsibilities

• Accountable for the implementation and delivery of high-level SEO campaigns according to the agreed SEO strategy, including activity planning and scheduling
• Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content, LLM and AIO visibility, SERP landscape evolution, social trends analysis and backlink audits
• Responsible for external link development from campaign ideation through to execution and reporting
• Identifying opportunities to collaborate with journalists and influencers, pitching stories and spotting the best routes to gain timely press coverage for brands
• Responsible for leadership, knowledge sharing, innovation spotting and training
• Responsible for contributing to the continuing improvement of our SEO serviceAudience research and identification, blogger engagement and relationship management, trend spotting, content creation, social media activity and new technique innovation and implementation
• Identifying key opportunities including innovations and up and cross sells for clients
• Work towards client targets and goals within media campaigns
• Continuously increasing knowledge of media channels, particularly SEO and keeping up to date with the marketplace and industry and integrating these developments into client campaigns
• Working collaboratively with other parts of the business including wider Media, Professional and Client Services, Strategy, Data, Creative, and always putting the client at the heart of what we do
• Effectively manage client communications

Qualifications

• Prior experience in SEO, preferably within an agency environment
• Experience working directly with clients as a lead contact on accounts
• Experience devising and delivering SEO strategies
• Experience pitching, upselling and writing proposals
• Some knowledge of cross-digital campaigns, in particular PPC
• Experience in using enterprise SEO platforms such as (SEMrush, Ahrefs, BrightEdge, Searchmetrics, etc.) and other common SEO tools such as Screaming Frog
• Hands on experience with Google Analytics
• Understanding of the impact of AI on the search landscape
• Strong Excel skills
• Ability to manage relationships with tact and diplomacy
• Strong written and verbal communication skills

Benefits

Digitas offers a wide range of benefits to support our employees. Highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave