SEO & GEO Executive: AI-Driven Search Growth

THG Ingenuity Ltd.; Manchester; On-site; GBP 22,000 - 30,000; Full time

Job summary

THG Ingenuity in Manchester is seeking a recent graduate to join the Search & Social team as an SEO & GEO Executive. You will support planning, execution, optimisation and reporting of organic search campaigns across multiple brands.

This role blends technical SEO, content strategy and performance analysis, offering exposure to GEO and AI-driven search in a fast-growth environment, with collaboration across eCommerce, Paid Media and project teams.

Qualifications

• Foundational understanding of SEO principles across technical, on-page and off-page.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and written communication.
• Proficiency with Excel and PowerPoint.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Support end-to-end delivery of SEO strategies for multiple brands.
• Conduct keyword research, content gap and SERP analyses for growth.
• Perform technical SEO audits to fix site architecture, crawlability, indexing.
• Collaborate with content teams to optimise on-page content.
• Analyse organic performance using Search Console, GA4 and industry tools.
• Coordinate with Paid Media to align organic and paid search strategies.
• Assist with SEO requirements for site migrations and client onboarding.
• Stay informed on algorithm updates and AI-driven search trends.
• Build relationships with internal teams and external brand clients.

Skills

SEO principles

Analytical skills

Attention to detail

Written communication

Excel & PowerPoint

Time management

Learning mindset

Tools

Google Analytics GA4

Google Search Console

Job description

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

About THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Team: Search & Social (Commerce Division), THG Ingenuity

Introduction

THG Ingenuity is a leading ecommerce and technology business, powering some of the world's most recognised brands. Our Search & Social team sits within the wider Commerce division, operating at the intersection of ecommerce, marketing, and commercial strategy. Alongside our Content and Paid Media teams, we connect brands with customers through world-class organic and paid search strategies.

We're looking for an ambitious, detail-oriented graduate to join our team and help shape the future of search. This is an excellent opportunity for someone with a passion for SEO to build a career at the forefront of digital marketing, working on Generative Engine Optimization (GEO) and AI-driven search within a fast-paced, high-growth environment.

Success in this role requires a deep curiosity for search engine algorithms, strong analytical skills, commercial awareness, and the ability to build positive relationships with internal teams (like eCommerce, Paid Media, and project management) and external brand clients.

The Role

As an SEO & GEO Executive, you will support the planning, execution, optimisation, and reporting of organic search campaigns across multiple brands. You will work to grow organic visibility, traffic, and revenue, ensuring our clients dominate the search engine results pages (SERPs).

You'll work in close partnership with our Paid Media team to ensure our organic and paid search strategies are fully aligned. You'll also collaborate daily with the eCommerce teams who are trading the sites, project teams managing site onboards, and external brand partners, ensuring SEO is a core pillar of our commercial success.

This role combines technical SEO, content strategy, performance analysis, and stakeholder management, providing a well-rounded foundation in the future of search.

Key Responsibilities

• Support the end-to-end delivery of SEO strategies for multiple brands.
• Conduct keyword research, content gap analysis, and SERP analysis to identify new growth opportunities.
• Perform technical SEO audits to identify and fix issues related to site architecture, crawlability, and indexation.
• Collaborate with content teams to ensure on-page content is optimised for both users and search engines.
• Analyse and report on organic performance using Google Search Console, GA4, and industry-standard search analytics platforms.
• Work closely with the Paid Media team to share search query insights, coordinate keyword targeting, and develop a unified search strategy.
• Support project teams with SEO requirements for site migrations and new client onboards.
• Stay informed on algorithm updates, competitor activity, and emerging trends, particularly in AI-driven search and GEO.
• Build strong working relationships with internal stakeholders (eCommerce, Content, Paid Media) and external brand clients.
  
  

About You

We're looking for someone who is:

• A recent graduate with a primary passion for SEO and organic search, and a keen interest in related fields like Paid Media, eCommerce, client services, or digital marketing.
• Highly organised with strong time management and prioritisation skills.
• Detail-oriented with exceptionally high standards of accuracy and quality.
• Commercially aware and interested in how SEO drives business performance.
• A strong communicator with excellent written and verbal communication skills.
• Professional, collaborative and able to build positive stakeholder relationships with both internal teams and external clients.
• Proactive, accountable and comfortable taking ownership of their work.
• Curious, adaptable and eager to learn about the future of search.
  
  

Essential

Skills & Experience

• A foundational understanding of SEO principles (technical, on-page, and off-page).
• Strong analytical and problem-solving skills.
• Excellent attention to detail.
• Strong written communication skills, including grammar and spelling.
• Good working knowledge of Microsoft Excel and PowerPoint.
• Ability to manage multiple priorities and deadlines effectively.
• A genuine appetite and eagerness to learn and develop.
  
  

Desirable

• Some hands-on experience with Google Search Console and Google Analytics (GA4).
• Familiarity with web crawling or search analytics platforms.
• Understanding of the relationship between SEO and other digital marketing channels like Paid Media, Content, and eCommerce.
• Experience working in a fast-paced, commercial environment.
  
  

THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.