SEO Executive

Primo Interactive Limited; Greater London, Manchester, Wrexham; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Primo Interactive Limited is seeking an experienced SEO specialist to join our agency team in London. You will audit client sites, plan content, and help clients appear in AI answers. You’ll work with UK businesses and manage local profiles to improve visibility.

You will track rankings, clicks and conversions, reporting clearly on what changed and why, while staying ahead of evolving search engines and AI considerations.

Qualifications

• Five years of commercial work in this field with verifiable results.
• Sites you have improved, with before/after examples.
• Confidence using Search Console, GA4, Ahrefs or similar tools.
• Enough HTML knowledge to read a page template and identify issues.

Responsibilities

• Audit sites, prioritise findings and write them for developers to act on.
• Run keyword and competitor research and translate into a client content plan.
• Look after Google Business Profiles and local citations for multi-site clients.
• Track rankings, clicks and conversions and report on changes and rationale.
• Stay up-to-date with search engines and AI changes and share insights.

Skills

SEO

Local SEO

Content planning

Analytics

Tools

Ahrefs

Search Console

GA4

Job description

The usual complaint in agency SEO is that the recommendations go into a document and the document goes into a drawer. Here the developer sits a desk away and the site is ours to change. You will see your work go live within days, and you will see what it does in Search Console.

Our clients are mostly UK businesses that sell locally or to a trade: car dealers, accountants, manufacturers, shops. The work is technical SEO, local SEO, content planning and the growing question of how a business shows up in AI answers.

What you will be doing

• Audit sites, prioritise the findings and write them up so a developer can act on them.
• Run keyword and competitor research with Ahrefs, and turn it into a content plan a client can keep up with.
• Look after Google Business Profiles and local citations for multi-site clients.
• Track rankings, clicks and conversions, and report on what changed and why.
• Keep up with how search engines and AI assistants are changing, and tell the rest of us.

What you will need

• At least five years of commercial work in this field that you can show us. We promise clients that everyone on their project has that, so it is not negotiable.
• Sites you have improved, with the before and after.
• Confidence in Search Console, GA4, Ahrefs or a similar toolset, and a crawler.
• Enough HTML to read a page template and say what is wrong with it.

Useful, not required

• Schema markup and structured data beyond a plugin.
• Experience with answer engine optimisation and AI citation tracking.