SEO Content Specialist

Cushman & Wakefield Debenham Tie Leung Limited; Greater London; Remote; GBP 40,000 - 60,000; Full time

Job summary

Cushman & Wakefield is seeking an SEO Content Specialist to drive organic search performance across UK markets. You will lead content audits, optimise on-page elements and collaborate with global teams to scale AI-assisted workflows in a large enterprise setting.

The role requires 4+ years in SEO content strategy, strong analytics, and experience turning technical real estate topics into clear, search-friendly content. This is a UK-wide remote opportunity with global impact.

Qualifications

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation.
• Experience running content audits that drive organic growth in large-site environments.
• Experience using AI tools for content optimisation and workflow automation.
• Strong analytical skills with knowledge of SEO platforms and analytics tools.
• Ability to translate complex B2B or real estate topics into clear, engaging content.
• Understanding of how content is positioned for AI-driven search and answer platforms.
• Excellent communication and collaboration with global, cross-functional teams.
• Bachelor’s degree or equivalent professional experience in Marketing, Communications, or related field.

Responsibilities

• Run comprehensive content audits to identify performance gaps and opportunities.
• Optimise on-page elements: titles, metadata, structure and internal linking.
• Turn complex CRE research into clear, structured content for search engines and AI platforms.
• Support regional stakeholders with SEO requests, content recommendations and performance reporting.
• Use AI tools to assist content enhancement and metadata creation.
• Refine AI-assisted workflows for scalable content optimisation.
• Apply brand and search quality guidelines to AI-supported content.
• Partner with Content, Communications, UX and development teams to drive global SEO strategy.
• Flag content with high link/media potential and advise on optimisation.

Skills

SEO strategy

Content audits

AI content tools

Analytics

B2B content

International SEO

Cross-functional collaboration

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Digital Technology, or related field

Tools

Sitecore

Enterprise CMS

Google Analytics

SEMrush

Ahrefs

Job description

Job Title SEO Content Specialist Job Description Summary Job Description

Location - Open to anywhere in the UK

Key Responsibilities:

• Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content
• Optimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards
• Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret
• Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting
• Use AI tools to support content enhancement, idea generation and metadata creation
• Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable
• Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines
• Partner with Content, Communications, UX and development teams to advance our global organic search strategy
• Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search
• Build and maintain performance dashboards and reports, sharing clear insights with stakeholders

Skills & Experience:

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation
• Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment
• Experience using AI tools for content optimisation, generation or workflow automation
• Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills
• Ability to turn complex B2B or real estate topics into clear, engaging content
• Understanding of how content is positioned for AI-driven search and answer platforms
• Excellent communication skills and experience collaborating with global, cross-functional teams
• Bachelor’s degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience
• Desirable: Sitecore or other enterprise CMS experience, international SEO knowledge, and awareness of how backlinks, media coverage and brand mentions influence search and AI results
• Highly organised, proactive and comfortable in a fast‑paced global environment

Please note: this is a direct search led by Cushman & Wakefield. We only work with recruitment agencies on our preferred supplier list, and only where a signed and in date agreement is in place and the agency has been directly instructed on the role by a member of our Talent Acquisition team. We do not accept speculative or unsolicited CVs submitted to any of our employees or outside of our agreed process. No agency fees will be payable in these circumstances.

Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic.

Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier‑free workplace.

If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.

INCO: “Cushman & Wakefield”

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In 2025, the firm reported revenue of $10.3 billion across its core service lines of services, Leasing, Capital markets, and Valuation and other.

Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture.

For additional information, visit www.cushmanwakefield.com