Global AI-Driven SEO Content Strategist

Cushman & Wakefield; Greater London; Remote; GBP 40,000 - 60,000; Full time

Job summary

Cushman & Wakefield is seeking an SEO Content Specialist to drive organic search performance across UK markets. You will lead content audits, optimise on-page elements and collaborate with global teams to scale AI-assisted workflows in a large enterprise setting.

The role requires 4+ years in SEO content strategy, strong analytics, and experience turning technical real estate topics into clear, search-friendly content. This is a UK-wide remote opportunity with global impact.

Qualifications

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation.
• Experience running content audits that drive organic growth in large-site environments.
• Experience using AI tools for content optimisation and workflow automation.
• Strong analytical skills with knowledge of SEO platforms and analytics tools.
• Ability to translate complex B2B or real estate topics into clear, engaging content.
• Understanding of how content is positioned for AI-driven search and answer platforms.
• Excellent communication and collaboration with global, cross-functional teams.
• Bachelor’s degree or equivalent professional experience in Marketing, Communications, or related field.

Responsibilities

• Run comprehensive content audits to identify performance gaps and opportunities.
• Optimise on-page elements: titles, metadata, structure and internal linking.
• Turn complex CRE research into clear, structured content for search engines and AI platforms.
• Support regional stakeholders with SEO requests, content recommendations and performance reporting.
• Use AI tools to assist content enhancement and metadata creation.
• Refine AI-assisted workflows for scalable content optimisation.
• Apply brand and search quality guidelines to AI-supported content.
• Partner with Content, Communications, UX and development teams to drive global SEO strategy.
• Flag content with high link/media potential and advise on optimisation.

Skills

SEO strategy

Content audits

AI content tools

Analytics

B2B content

International SEO

Cross-functional collaboration

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Digital Technology, or related field

Tools

Sitecore

Enterprise CMS

Google Analytics

SEMrush

Ahrefs

Job description

Cushman & Wakefield is seeking an SEO Content Specialist to drive organic search performance across UK markets. You will lead content audits, optimise on-page elements and collaborate with global teams to scale AI-assisted workflows in a large enterprise setting.

The role requires 4+ years in SEO content strategy, strong analytics, and experience turning technical real estate topics into clear, search-friendly content. This is a UK-wide remote opportunity with global impact.