Content Producer

CBSbutler Holdings Limited trading as CBSbutler; City Of London; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

CBSbutler Holdings Limited trading as CBSbutler is seeking a hands-on Content Producer (GEO) for a 12-month contract in London. The role is hybrid, with 1-2 days in the office, focusing on creating and publishing web content for a leading global gaming brand.

You’ll combine editorial writing, SEO and CMS skills to produce content, optimise for search and AI platforms, and view content through an SEO/AI lens during production.

Qualifications

• Hands on experience creating and optimising web content using SEO best practices, ideally with a gaming brand.
• Strong copywriting and editorial skills.
• Hands-on CMS experience, from drafting and building pages to publishing and updating content.
• Genuine enthusiasm for gaming and strong knowledge of gaming products and audiences.
• Understanding of SEO; GEO/AEO and Adobe Experience Manager (AEM) experience are advantageous.

Responsibilities

• Create, publish and optimise gaming content for web across pages and sections.
• Publish and update content in CMS, drafting pages and updating assets.
• Apply SEO and AI-focused approaches to content to improve discoverability.
• Work hands-on on production tasks rather than strategic planning.

Skills

SEO best practices

Copywriting

Editorial skills

Gaming knowledge

Tools

Adobe Experience Manager (AEM)

Job description

Content Producer (GEO) - Gaming

12 month Contract

Hybrid 1-2 days in office

We're looking for a hands‑on Content Producer to create, publish and optimise web content for a leading global gaming brand. This is a hybrid working role from the client's London offices.

This is a practical hands‑on content creation role, combining strong editorial/writing skills, SEO expertise and a genuine passion for gaming. You'll produce and improve website content to help players find the information they need through traditional search and emerging AI-powered platforms.

You will primarily be working on actual production work, and not focused on strategic work. You will be able to view content through SEO/AI lens when creating content.

What we're looking for:

• Hands on experience creating and optimising web content using SEO best practices ideally with a gaming brand.


• Strong copywriting and editorial skills.


• Hands‑on CMS experience, from drafting and building pages to publishing and updating content.


• Genuine enthusiasm for gaming and strong knowledge of gaming products and audiences.


• Understanding of SEO; GEO/AEO and Adobe Experience Manager (AEM) experience are advantageous.

An exciting opportunity for a digital content professional who loves gaming and enjoys getting hands‑on with content creation and optimisation