Senior Website Content Officer 12 Month FTC

The Brain Tumour Charity; Fleet; Hybrid; GBP 35,000 - 47,000; Full time

Job summary

The Brain Tumour Charity is seeking a Senior Website Content Officer to ensure our small portfolio of websites is accurate, up-to-date and user-friendly. You’ll produce and oversee content from copy to images and video, optimise for SEO, accessibility and brand consistency.

You’ll conduct content audits, assess user journeys, plan schedules, and train staff in WordPress while collaborating with the Website Manager and Marketing Insights to report on performance.

Qualifications

• Experience in a web content/optimisation role.
• Ability to assess analytics and optimise content and structure.
• Experience writing copy for web and SEO optimisation.
• Experience coordinating projects with multiple stakeholders.
• Experience training colleagues on WordPress.

Responsibilities

• Oversight of content and structure for a portfolio of websites, including an ecommerce microsite.
• Collaborate with Website Manager to improve user journeys using analytics.
• Produce high-quality written digital content with colleagues across the organisation.
• Conduct content audits and plan continual development based on reports.
• Develop QA processes and ensure tone of voice aligns with the brand.

Skills

SEO

Copywriting

WordPress

Analytics

Content audits

Project management

Collaboration

Tools

WordPress

SEMrush

Google Search Console

Job description

The Brain Tumour Charity is leading the way in research, support, and advocacy for everyone affect by brain tumours. Our mission is simple but urgent: to accelerate a cure for brain tumours and improve life for everyone affected by this devastating disease.

Our websites receive more than 1.1m unique visits every year and play a key role in helping us to stand together, speak up and push for progress with and for the brain tumour community.

The Senior website content officer is responsible for making sure our small portfolio of websites are accurate, up to date and easy to use.

With the support of other marketing colleagues, you’ll be responsible for producing and overseeing the production of a mix of content – from copy to images and video – ensuring it’s SEO optimised, accessible to all users and consistent with our visual and verbal brand.

• You’ll conduct content audits to identify gaps and redundancies.
• You’ll assess user journeys and website structure – making recommendations for optimisation.
• You’ll plan content schedules that align with organisational comms planning processes.
• You’ll train people in the use of Wordpress and in writing for web.
• And you’ll work with the Website manager and Marketing Insights officer to produce reports on performance.

Location

While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week.

Working hours

This role is 37.5 hours per week, with some out of hours working.

Benchmarked salary

c. £41,000 (dependent on level)

Contract

This role is a 12 month fixed term contract.

You’ll bring a great mix of creative flair, technical ability and organisation – as well as a passion for working collaboratively with people.

You’ll have excellent writing, editing and proofing skills and be able to adapt to our house style.

You’ll have a strong understanding of SEO, content optimisation and analytical skills and you’ll be comfortable operating on content management systems (we currently use Wordpress).

You’ll be highly organised, with the ability to work on multiple projects with different teams at any one time. You’re a self-starter who can work autonomously, identifying needs and using initiative to get things done.

And you’ll be a natural collaborator who can work with colleagues at all levels from across the organisation because you understand that just as it takes a village to raise a child, it takes a whole team to grow and maintain a website.

• Responsible for the oversight of the content and structure of our small portfolio of websites, including our ecommerce microsite
• Work with the Website manager to continually assess and optimise the structure of the website and subsequent user journeys based on analytics and insights
• Work with colleagues from across the organisation to produce and oversee the production of high-quality written digital content.
• Conduct content audits to produce reports that identity gaps and redundancies and plans for continual development of web content based on these reports
• Develop and oversee quality assurance processes including approval of new and edited content
• Work closely with the brand and copywriting colleagues to ensure our verbal brand is applied to all written content and is optimised for web
• Be the in-house CMS (Wordpress) expert
• Optimise content to improve search engine rankings and build website authority and trust
• Work with the Marketing Insights Manager to provide regular reporting against SEO and website performance, tracking improvement and feeding into our test and learn strategy
• Maintaining the website, ensuring all information is current and links are working
• Develop and deliver training on WordPress
• Support the copywriting team to develop and deliver tone of voice training to ensure it covers optimising copy for web

The post holder will also

• Contribute to achieving the objectives of The Brain Tumour Charity
• Undertake any additional and ad hoc tasks as required
• Participate in team meetings and other meetings as required
• Monitor and evaluate activities and provide written reports
• Represent The Charity at external events in a professional manner
• Work within an equal opportunities framework
• Comply at all times with The Charity’s Health and Safety policy
• Adhere to all The Charity’s policies, procedures and working
• Ensure all records are held in compliance with the Data Protection Act, Institute of Fundraising and The Brain Tumour Charity policies.

We encourage you to apply to the role even if you do not meet all of the criteria.

Experience

• Experience of working in a similar web content/optimisation role
• Experience of assessing analytics and insights and using them to optimise the content and structure of websites
• Experience of producing reports for peers and senior stakeholders
• Experience of working collaboratively across the organisation with stakeholders of all levels
• Experience writing copy for web and optimising SEO
• Experience of coordinating projects with multiple stakeholders
• Experience using a Content Management System—such as Wordpress – and working with CMS and SEO optimisation tools eg SEMrush and Google Search Console
• Experience of working with content heavy/rich websites (ie not ecommerce)
• Experience of delivering training to colleagues

Knowledge, Skills & Abilities

• Strong understanding of SEO and how to implement practical changes and improvements on page
• Clear and evident interest in SEO – up-to-speed with current SEO thinking and the latest best practice
• A good understanding of UX and CRO
• A good understanding of Web Accessibility
• Ability to influence, negotiate and offer expert advice
• Ability to use data and insights to inform deision making
• Excellent copywriting, editing and proofing skills
• Excellent collaboration and people skills
• Excellent project management, prioritising and organisational skills with the ability to coordinate multiple projects meet tight deadlines
• A positive ‘can-do’ attitude and a proactive approach
• Ability to work flexibly and creatively to respond to emerging needs
• Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.

Our amazing benefits

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities. We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

At the moment, we’re unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at [e-mail].

We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.