Marketing and Communications Officer

The Christie NHS Foundation Trust; Manchester; On-site; GBP 42,000 - 55,000; Full time

Job summary

The Christie NHS Foundation Trust is seeking an experienced Marketing and Communications Officer to lead multi-channel campaigns for the Christie Institute of Cancer Education. You will analyse campaign data, craft engaging content for web and email, and coordinate stakeholder communications with a strong focus on brand consistency and impact.

The role requires skills in analytics, SEO, social media, CMS and design tools, with a NHS context and a drive to improve patient and partner engagement

Qualifications

• Educated to Higher National Diploma level or equivalent.
• Degree in Marketing or related field.
• Experience in marketing, communications and digital analytics.

Responsibilities

• Plan, implement and evaluate multi-channel marketing campaigns.
• Analyse data from campaigns and prepare regular performance reports.
• Write and edit content for website, emails and social channels.
• Create marketing materials and ensure brand consistency.
• Coordinate stakeholder communications and events.
• Support administrative tasks and budget tracking.

Skills

Marketing

Analytics

SEO

Social media

CMS

Content design

Budgeting

Education

Higher National Diploma level or equivalent

Degree in Marketing

Tools

Canva

Adobe Creative Suite

Publisher

Excel

CMS

Job description

This role will provide senior strategic and operational leadership for Surgical and Interventional Diagnostics Education, as part of commercial/external education activity within the Christie Institute for Cancer Education (CICE). The postholder will lead the expansion of integrated surgical and interventional diagnostics education, with a particular focus on new international and commercial partnership development and development/delivery of specialist credentialed education, including robotic surgery.
The postholder will provide strategic clinical leadership for the surgical and interventional diagnostics pathway for the Advancing Future Cancer Care postgraduate masters. The postholder will lead in developing and delivering the synchronous and asynchronous sections of relevant module and leading the clinical placement provision. This will include representation and membership of the Masters board, contributing to strategic oversight and operational matters including marketing, student recruitment, and governance
The post holder will also contribute to supporting development of postgraduate fellowship pathways, working with the international education team to engage colleagues in delivering high quality opportunities. A key component of the role will be as the principal clinical interface between Christie Education, Christie International and relevant national and international professional organisations.

Main duties of the job

To provide senior strategic and operational leadership for Surgical and Interventional Diagnostics Education, as part of commercial/external education activity within the Christie Institute for Cancer Education (CICE). The post holder will lead the expansion of integrated surgical and interventional diagnostics education, with a particular focus on new international and commercial partnership development and development/delivery of specialist credentialed education, including robotic surgery.

The postholder will provide strategic clinical leadership for the surgical and interventional diagnostics pathway for the Advancing Futures Cancer Care postgraduate masters. The postholder will lead in developing and delivering the synchronous and asynchronous sections of relevant module and leading the clinical placement provision. The post holder will be part of the Masters board, contributing to strategic oversight and operational matters including marketing, student recruitment, and governance

The post holder will also contribute to supporting development of postgraduate fellowship pathways, working with the international education team to engage colleagues in delivering high quality opportunities. A key component of the role will be as the principal clinical interface between Christie Education, Christie International and relevant national and international professional organisations.

Working for our organisation

The Christie is one of Europe’s leading cancer centres, looking after more than 64,000 patients a year. We are based in Manchester and serve a population of 3.2 million across Greater Manchester & Cheshire, but as a national specialist around 25% patients are referred to us from other parts of the country.

We are the largest radiotherapy provider in the NHS with one in 20 treatments delivered at The Christie. We have up to 15 linear accelerators operating across our network of sites. We operate the largest chemotherapy unit in the UK on our main site and treatments are also provided at 13 other networked sites, and in patients homes. And as a specialist tertiary surgical centre, we focus on rare cancers, complex procedures, and multidisciplinary approaches to cancer surgery, specialising in colorectal, peritoneal, gynaecological, urological and plastic surgery.

We are also an international leader in research, with world first breakthroughs for over 100 years. We have been named by the UK’s National Institute for Health Research (NIHR), as one of the best hospitals providing opportunities for patients to participate in clinical research studies, with more than 800 studies open at any time, caring for over 3,000 patients.

Detailed job description and main responsibilities

Marketing

• Work under the direction of the International Business Development Manager to support delivery of the marketing plan for the programme.
• Plan, execute and evaluate multi-channel marketing campaigns.
• Create and edit engaging content for the website, email, social media, newsletters and other digital platforms.
• Write, proofread and edit content for different audiences, ensuring clarity, accuracy, accessibility and consistency of messaging.
• Plan, build, test and analyse email marketing campaigns to drive engagement and conversions.
• Manage social media scheduling, day-to-day engagement and basic reporting.
• Update and optimise the website as required.
• Ensure consistent use of branding and act as a ‘Brand Champion’.
• Produce marketing collateral and presentations, maintaining corporate identity standards.
• Use design and publishing software (e.g., Canva, Adobe Creative Cloud, Trust approved tools) to create digital and print-ready marketing materials, as required.
• Maintain a marketing activity calendar, including key awareness days, national NHS campaigns and promotional opportunities.
• Conduct basic market research and competitor scanning to identify trends and opportunities.
• Contribute practical marketing ideas to support effective engagement.
• Provide on-site support for filming, photography and production activities.

Data and Analytics

• Collaborate with the Marketing Manager to interpret insights and inform future marketing activity.
• Collect, analyse and interpret data from campaigns, email, social media and website traffic (including GA4).
• Prepare and present regular reports on performance and engagement metrics.
• Identify issues, opportunities or risks and elevate as appropriate.
• Maintain accurate data across marketing systems including CRM databases, analytics dashboards and shared drives.
• Manage and update distribution and mailing lists to support effective stakeholder communication.
• Support basic audits of marketing and communication content, digital platforms or data as required for quality improvement.
• Ensure all data is stored and managed in line with Trust information governance standards.

Communications

• Coordinate communications activity for campaigns, events and service activity, including updating the communications campaign planner.
• Support the Marketing Manager in delivering internal and external communications for the programme.
• Contribute to proactive and reactive communications to raise the profile and understanding of the Alliance’s work across public, patient, staff and partner audiences.
• Write, edit and proofread communication materials for internal and external audiences.
• Act as a point of contact for routine marketing and communications enquiries, responding promptly and professionally.
• Provide and receive complex and sensitive information relating to media enquiries.
• Liaise with internal teams and external partners to gather, verify and check information before publication.

Content Creation and Management

• Support the team in promoting the programme’s initiatives via communication channels.
• Create content for social media channels, aligned with PR stories and national NHS initiatives.
• Gather and upload content to the programme’s website and social media channels.
• Maintain and refresh core communication content to ensure accuracy and relevance.
• Maintain organised digital asset libraries, including images, artwork, video content and media coverage archives.
• Advertise events and activities on relevant internal and external websites to maximise reach.

Social Media Monitoring and Engagement

• Monitor social media coverage relating to the programme and share insights with colleagues and stakeholders.
• Maintain tracking documents and prepare reporting presentations when required.
• Support monitoring and responding to social media comments using approved copy.
• Assist with social media engagement where it aligns with wider campaign communications.
• Monitor digital content for timeliness, accuracy and accessibility, escalating issues where required.

Stakeholder Engagement

• Support engagement with internal and external stakeholders, gathering content, updates and opportunities for marketing or communications use.
• Liaise with teams across the organisation to ensure messaging is accurate, timely and aligned with service priorities.

Administrative and Project Support

• Work on communications or marketing projects as agreed with the Marketing Manager.
• Carry out administrative duties including managing image files and distributing content to stakeholders.
• Maintain accurate filing systems, shared drives and documentation.
• Demonstrate routine marketing and communications tasks to new or less experienced colleagues as required.
• Attend and contribute to team meetings, sharing updates on communications and marketing activity.
• Maintain confidentiality at all times and comply with the Data Protection Act and GDPR when handling sensitive or personal information.
• Support budget monitoring activities by maintaining simple budgetary records for marketing and communications spend.
• Raise purchase orders and process invoices in line with Trust financial procedures.

Person specification

Qualifications

• Educated to Higher National Diploma level or equivalent
• Degree in Marketing

Experience

• Experience in marketing and communication across digital and offline channels
• Experience in online analytics and SEO

Skills

• Strong IT skills, confident using a computer and software, including regular use of Microsoft Office (Word, Excel, Outlook and PowerPoint), web-based systems, email marketing tools, social media platforms and databases. Ability to learn and use more advanced digital tools when required, demonstrating accuracy and strong attention to detail.
• Proficiency in social media management tools
• Familiarity with website CMS
• Ability to use analytics tools (e.g., GA4) and compile into spreadsheets and reports
• Strong MS Office Skills
• Ability to design in-house printed materials using Publisher or Word and attention to detail to ensure continuity across materials
• Creative with an excellent eye for design
• Good oral and written communication skills
• Excellent written skills – ability to draft correspondence and reports
• Ability tailor messaging for different audiences
• Ability to provide, receive and communicate complex information
• Ability to interpret data and provide actionable insights
• Excellent organisational skills to organise and prioritise own workload
• Ability to work as part of a team
• Ability to use own initiative
• Developed influencing skills and ability to cultivate good working relationships with colleagues, primary care staff, third party stakeholders and suppliers
• Excellent interpersonal skills to be able to work with people at all levels of the organisation
• Able to remain calm under pressure
• Able to work to tight deadlines, when necessary
• Able to manage a range of different tasks, often with competing deadlines
• Ability to take minutes and prepare meeting agendas
• Experience supporting financial processes such as raising purchase orders and basic cost tracking
• Negotiating and influencing skills
• Skills in working with online systems or web based platforms
• Knowledge of SEO and digital advertising
• Experience with design tools (e.g., Canva and Adobe Creative Suite)
• Experience in reporting ROI and campaign performance
• Experience of working in a fast-paced environment
• Photography and videography editing skills

Knowledge

• Knowledge of data analytics, including GA4
• Knowledge of administration processes, methods and techniques
• Knowledge of content management systems for website
• Using design software such as Canva
• Knowledge of current issues facing primary care professionals
• Knowledge of primary care networks and NHS organisational structures

Values

• Ability to demonstrate the organisational values and behaviours

Other

• Some local and national travel to key events and conferences (may include evenings)

The closing date for this post may be extended if there are insufficient applicants or brought forward if there is a high volume of applicants.

Sponsorship Information - We are an approved sponsoring organisation. Applications will be considered from applicants requiring sponsorship alongside all other applications. Please be aware, not all roles are eligible for sponsorship. You can review the list of eligible role and requirements on thegovernment website.

No Smoking Policy - You should be aware the Trust operates a No Smoking Policy and therefore employees are not permitted to smoke at work.

Additional Information - We want to ensure that everyone who works at the Christie or uses our services is welcomed, valued and treated with dignity and respect.The Christie values diversity and is committed to ensuring equal opportunities for all and fair representation across the organisation at all levels. In support of these commitments, we particularly welcome applications from Black, Asian and other ethnic minority people and people with disabilities for this post. Appointment will be only on merit.

We are committed to creating a balanced and diverse workforce. As such we welcome and encourage applications from people of all backgrounds. Together we will foster inclusion and tackle inequity and health inequalities in cancer care.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.

The Christie NHS Foundation Trust is committed to the highest standards of ethical conduct and integrity in all our activities. We have a zero-tolerance approach to modern slavery in any of its forms, including slavery, servitude, forced or compulsory labour, and human trafficking. We are fully committed to acting ethically and with transparency in all our business dealings and relationships, and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our organisation or supply chains.