Senior UX/UI Designer

Amplifi Capital; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A progressive financial technology company in London seeks an experienced UX/UI Designer to lead design for both existing and new products. You will drive the user experience through research and collaboration with cross-functional teams. The ideal candidate should have over 4 years of experience in UX/UI design, particularly in regulated B2C financial products, and be skilled in using Figma. This role offers competitive benefits and hybrid working arrangements.

Benefits

Competitive salary

25 days annual leave

Pension

Private health insurance

Subsidised Childcare

Subsidised Gym Membership

Death in Service Provision

Qualifications

• Demonstrable experience in UX/UI design for B2C products.
• Portfolio/examples of past work required.
• Understanding of visual design principles.
• Knowledge of design systems.

Responsibilities

• Lead UX/UI design for existing products and new offerings.
• Develop customer understanding through research.
• Collaborate with product, engineering, and marketing teams.
• Design and optimize A/B tests and onboarding flows.

Skills

UX/UI design

Data-driven environments

Cross-functional collaboration

Prototyping

Communication skills

Education

4+ years of experience in UX/UI design

Tools

Figma

Job description

About Us

One-third of the UK working-age population is not able to access mainstream financial services. These people find themselves excluded from affordable credit and treated poorly by mainstream financial institutions. Too few are successfully supported on the journey to financial health. Our purpose is “To improve the nation’s financial health through accessibility, affordability and community.”

We are a fast-growing social FinTech company giving not-for-profit Credit Unions in the UK access to a state-of-the-art fintech. We aim to grow a select group of Community Lenders into a network of challenger banks offering a viable alternative to high-cost lenders.

With a small yet dynamic team of 180 people, we offer the opportunity to make an immediate impact and grow with us. We currently serve over 120,000 customers, and this number continues to grow rapidly. Our leadership team combines over 100 years of experience at leading financial institutions, including Credit Suisse, UBS, NatWest, Capital One, and Barclays.

The Role

Reporting to the Senior Growth Manager, you will be responsible for key customer experiences, research, design and execution, across multiple customer touchpoints from acquisition journey all the way through to servicing.

You will create, champion, and drive our UX / UI approach contributing to the long-term strategy, vision, and roadmap, while focusing on delivering market leading designs and experiences for our customers and even colleagues. Check us out on Trust Pilot, were proud of our current rating but will be looking for your help to constantly improve this.

You will work closely with Product, Engineering, Marketing, Customer Services and the Senior Management team. Being responsible for all our customer touchpoints, prioritising, defining, and building experiences that enable My Community Finance & Reevo to better serve and convert personal loan and savings applicants.

Given our size its likely you will cover a wide range of capabilities and features, displaying the flexibility required to deliver in a small organisation. Projects will likely include research, iterating and improving on existing designs and experiences using A/B testing, customer and desk research or developing new innovative experiences that further differentiate MCF/Reevo in the marketplace.

Responsibilities

• Lead UX & UI design for both existing products and new offerings (including lending & borrowing platforms), ensuring consistency and scalability across all touchpoints.
• Develop a deep understanding of customer needs through qualitative and quantitative research, usability testing, and persona development, ensuring user‑centric design decisions.
• Collaborate cross‑functionally with product, engineering, and marketing teams to align design strategies with business goals and technical feasibility.
• Drive growth initiatives by designing and optimizing A/B tests, onboarding flows, and renewal journeys to improve conversion and retention.
• Translate data insights and behavioural analytics into intuitive, visually compelling experiences that enhance usability and engagement.
• Rapid prototyping to validate hypotheses, balancing speed with design quality and attention to detail.
• Champion a culture of experimentation and design thinking, fostering innovation and continuous improvement within the team.

Qualifications

• 4+ years of demonstrable experience in UX/UI design, ideally in B2C and regulated financial products.
• Have portfolio/examples of past work that you’re proud of.
• Track record of learning and development (particularly in a design/art/computer interaction discipline).
• Practical understanding of visual design principles including hierarchy, layout, spacing, typography and colour.
• Advance knowledge of Figma.
• Understanding of using and development of a design system.

To be successful, you should

• Have experience in data‑driven environments (e.g., conversion optimisation, retention and mobile app adoption strategies)
• Be a well‑planned and detail‑oriented designer who can articulate UX & UI behavioural patterns, designs, and minute interactions in detail.
• Understand research (quant and qual), test & learn and a knowledge of statistics and cognitive biases is useful.
• Be a strong communicator (written and verbal) have the ability to get your views across in a succinct and engaging way.
• Be comfortable with change and a fast pace of growth, we’re a small growing company.
• You don’t need to be perfect; we’re not, we get things wrong, but we try to learn and grow. Be human, bring your whole self to work, assume positive intent, help people, try to do the right thing, and get involved.

Benefits

• Competitive salary
• 25 days annual leave
• Pension
• Death in Service Provision
• Private health insurance
• Subsidised Childcare
• Subsidised Gym Membership
• Hybrid working (2 days from home)

Commitment

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please note that all offers of employment are conditional on us obtaining satisfactory pre‑employment checks, including a DBS check, a credit check and employment references.