Senior US Digital Growth Lead — Performance & Ecommerce

Riviera Travel; Burton upon Trent; On-site; GBP 90,000 - 120,000; Full time

Job summary

Riviera Travel in Burton upon Trent seeks a Senior US Digital Manager to own the US digital growth strategy across marketing and ecommerce. You will lead the US digital marketing function, manage budgets, and align initiatives with global objectives, reporting to the Global Head of Digital & Ecommerce.

This role collaborates with UK and US teams to drive revenue and optimize campaigns, exploring AI opportunities in paid, programmatic and social channels.

Qualifications

• Proven track record of US/North American growth via digital marketing and ecommerce.
• Deep expertise in performance marketing and analytics.
• Strong commercial/financial forecasting ability.
• Experience managing significant budgets.
• Skilled communicator with senior stakeholders.
• Experience with US market essential.
• Travel sector experience desirable but not essential.

Responsibilities

• Lead US digital growth through digital marketing investment and ecommerce.
• Develop and execute data driven strategies to accelerate growth.
• Lead day to day digital trading and scale high performing acquisition channels.
• Communicate investment and return to senior leadership based on current trading and opportunities.
• Develop the annual US digital marketing and ecommerce plan and reforecasts to meet objectives.
• Map the US ecommerce customer journey and inform targeting and landing page experience.
• Collaborate with US product and SEO leads to incorporate US nuances.
• Conduct competitor analysis and explore growth opportunities across platforms.
• Establish dashboards and reporting to track ROI and performance.
• Work with CRO to run A/B testing and optimize customer journeys.
• Mentor and lead a team of digital specialists.
• Collaborate with Commercial Finance and brand/sales teams on growth investments.

Skills

US growth through digital marketing

Performance marketing

Analytics

Budget management

Stakeholder management

Team leadership

Travel industry experience

Tools

GA4

CRM systems

Tagging

Job description

Riviera Travel in Burton upon Trent seeks a Senior US Digital Manager to own the US digital growth strategy across marketing and ecommerce. You will lead the US digital marketing function, manage budgets, and align initiatives with global objectives, reporting to the Global Head of Digital & Ecommerce.

This role collaborates with UK and US teams to drive revenue and optimize campaigns, exploring AI opportunities in paid, programmatic and social channels.