Senior TikTok Shop Strategy & Delivery Lead

Thgingenuity; Manchester; On-site; GBP 65,000 - 90,000; Full time

Job summary

THG Ingenuity is seeking a Senior Social Commerce Manager to lead the TikTok Shop strategy across a portfolio of client brands. You will own the strategy, client relationships, and the delivery of TikTok Shop services, working closely with Ecommerce, Creative, Studios, Content, Paid Social, Trading and Operations teams.

This senior, client-facing role requires deep TikTok Shop expertise, commercial judgment, and confident management to drive performance and growth across the social commerce

Responsibilities

• Own the TikTok Shop strategy for each client account - setting clear objectives, growth plans and trading priorities aligned to the client's wider commercial goals.
• Build and present strategic plans covering shop setup, product and catalogue strategy, pricing and promotions, content, live shopping, creator and affiliate activity, and paid amplification.
• Align TikTok Shop activity with each client's trading calendar, key retail moments and wider THG Ingenuity services to maximise commercial impact.
• Translate platform updates, new formats and social commerce trends into clear, actionable recommendations for clients.

Job description

THG Ingenuity is seeking a Senior Social Commerce Manager to lead the TikTok Shop strategy across a portfolio of client brands. You will own the strategy, client relationships, and the delivery of TikTok Shop services, working closely with Ecommerce, Creative, Studios, Content, Paid Social, Trading and Operations teams.

This senior, client-facing role requires deep TikTok Shop expertise, commercial judgment, and confident management to drive performance and growth across the social commerce