Senior Thought-Leadership and Content Marketing Manager

The Economist; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Thought-Leadership and Content Marketing Manager to drive brand positioning and content strategy. This strategic role focuses on creating impactful B2B content that resonates with target audiences and supports marketing objectives. You will collaborate with cross-functional teams to produce high-quality content and establish the organization as a thought leader. If you are passionate about content marketing and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact and drive engagement through innovative strategies.

Benefits

Incentive programme

Generous annual leave

Parental leave policies

Volunteering days

Well-being support

Free access to Economist content

Qualifications

• Extensive experience in B2B content creation and editorial management.
• Proven ability to lead and inspire cross-functional teams.

Responsibilities

• Develop and manage a thought leadership and content strategy.
• Lead cross-functional teams to enhance content generation.

Skills

Strategic Thinking

Content Creation

Leadership

Analytical Skills

Communication Skills

Innovative Mindset

Job description

Senior Thought-Leadership and Content Marketing Manager

London - Commercial

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

Overview

The Senior Thought-Leadership Marketing Manager is a strategic role focused on driving the Economist Intelligence’s brand positioning and content strategy through thought leadership initiatives. This role involves creating and executing B2B content strategies that align with corporate objectives, enhance market presence, and resonate with target audiences. The Senior Thought Leadership Marketing Manager will work closely with cross-functional teams to produce high-impact content that supports marketing, branding, and internal communications.

The primary objective of the Senior Thought Leadership Marketing Manager is to establish and sustain EI's position as a leader in the industry by developing and executing a robust thought leadership and content strategy. This role is crucial in enhancing the company’s reputation, driving customer engagement, driving demand and supporting the overall marketing and business objectives through impactful content that educates, informs, and inspires our target audience.

Responsibilities of the Role

Content Strategy Development and Execution:

1. Develop and manage a thought leadership and content strategy that aligns with short- and long-term marketing, brand, demand and internal communication goals.
2. Proactively evolve the content strategy using performance metrics, persona insights, market trends, and editorial insights to ensure continuous improvement and relevance.
3. Lead the creation, editing, publishing, and retirement of content across various platforms, across all stages of the buyer journey, ensuring all content is on-brand, consistent, and optimised for search and user experience.

Cross-Functional Leadership and Collaboration:

1. Inspire and lead cross-functional teams, including editorial, sales, and custom intelligence, to contribute to content generation and thought leadership initiatives.
2. Manage a content pipeline that is visible to key stakeholders and aligned with business priorities such as industry events, lead generation, product launches, and renewals.
3. Serve as a subject matter expert on content marketing and thought leadership within the organisation, ensuring content is trusted and utilised throughout the customer lifecycle.

Content Performance and Optimization:

1. Define key performance indicators (KPIs) for content and thought leadership, set objectives, and monitor performance against these goals.
2. Conduct periodic competitor audits to maintain a competitive edge in thought leadership and content marketing.

Event and Publication Management:

1. Identify, produce, and deliver thought leadership content opportunities at industry events, awards and publications, working with internal teams and external partners such as PR agencies.

Experience Required for the Role

1. Content Creation and Editorial Expertise: Extensive hands-on experience in B2B content creation and editorial management, with a strong command of the English language. Experience identifying white space thought-leadership and research opportunities to drive brand reputation and customer value.
2. Cross-Functional Team Leadership: Proven ability to lead and inspire cross-functional teams, driving collaboration to achieve marketing and business objectives.
3. Content Strategy Management: Experience in developing and managing content strategies that align with business goals and resonate with target audiences.
4. Vendor Management: Experience managing relationships with vendors, such as PR agencies, including setting objectives, prioritising opportunities, and proactively addressing potential issues.
5. Innovation and Adaptability: Comfort with a ‘test and learn’ approach to content strategy, with a willingness to explore and incorporate new formats and channels.
6. Agility: experience working in fast-paced content creation and distribution environments with ability to adapt to leverage insights and analysis to create impactful narratives.
7. Relevant experience in publishing, media or finance is a bonus but not essential.

Skills Required for the Role

1. Strategic Thinking: Ability to develop and execute a comprehensive thought leadership and content strategy that supports the company’s business goals.
2. Editorial and Content Creation: Strong editorial skills with hands-on experience in creating various types of content, including white papers, infographics, blog posts, video, case studies and social media articles.
3. Leadership and Collaboration: Excellent leadership and collaboration skills, with the ability to inspire cross-functional teams and align them with the company’s objectives.
4. Analytical Skills: Ability to use content performance metrics (traffic, engagement and conversions) and market analysis to inform and optimise content strategies.
5. Communication Skills: Outstanding communication skills, both written and verbal, with the ability to influence and motivate both internal stakeholders, customers and external influencers.
6. Innovative Mindset: An innovative approach to content marketing, with a willingness to experiment with new content formats and channels to drive engagement and impact.

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.