Senior Strategy Lead: Sports, Brand & Campaigns

Creative Boom Ltd.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual leave 23 days + Christmas

Sports Day

Sabbatical options

Health & wellbeing benefits

Social events & team activities

Hybrid work: London Bridge

Discounts on lifestyle brands

Dog-friendly office

Job summary

MATTA seeks a Senior Strategist to shape its thinking with curiosity, strategic sharpness and commercial mindset. You will turn insights into strategies for campaigns and brands, spanning social, digital, content and partnerships.

The role involves leading major projects, shaping pitches and building client trust across senior stakeholders. You’ll explore sport and fitness audiences, craft integrated strategies, and contribute to the agency’s growth while collaborating with creative teams to

Qualifications

• Proven experience in a strategy or planning role at a creative, advertising, brand or marketing agency
• Experience developing brand or campaign strategy, from research through to creative briefing
• Understanding of how brand partnerships and sponsorships support marketing goals
• Strong digital and social media literacy, including platform behaviour
• Experience building integrated strategies across social, digital, content and offline activity
• Strong analytical and research skills, with clear recommendations
• Creative judgement to inspire, challenge and guide teams
• Confidence presenting strategic thinking and building client relationships
• Knowledge of marketing effectiveness and how strategy drives measurable results
• Ability to manage several projects and work independently at senior level

Responsibilities

• Turn audience, cultural and commercial insight into strategies that inspire creative work
• Help shape integrated campaigns across channels for a coherent audience experience
• Lead strategy on major projects from brief to presenting recommendations
• Contribute to pitches, new business and the agency's strategic thinking
• Identify how partnerships can support marketing goals and turn into strong creative work
• Connect social, digital, content, experiential and other channels around a clear journey
• Apply knowledge of platform behaviour to strategy, development and optimisation
• Turn complex problems into clear, focused creative briefs
• Collaborate through the creative process and keep ideas strategically sound
• Present recommendations and build trust with senior clients
• Help set objectives and success measures based on results
• Support pitches and knowledge sharing to grow agency capabilities

Skills

Strategy planning

Brand partnerships

Digital and social literacy

Integrated strategy

Analytical skills

Creative judgement

Presentation & client relationships

Marketing effectiveness

Project management

Curiosity about sport & fitness

Job description

MATTA seeks a Senior Strategist to shape its thinking with curiosity, strategic sharpness and commercial mindset. You will turn insights into strategies for campaigns and brands, spanning social, digital, content and partnerships.

The role involves leading major projects, shaping pitches and building client trust across senior stakeholders. You’ll explore sport and fitness audiences, craft integrated strategies, and contribute to the agency’s growth while collaborating with creative teams to