Senior Social Strategy Architect

Itch Media Limited; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Annual bonus scheme

Cycle to Work Scheme

Extra holidays with time off the clock

Mental Health Support

Private healthcare access

Annual training budget

Job summary

Itch Media Limited is seeking a Senior Social Strategist to shape how clients show up on social across top brands. You will work with the Head of Creative & Strategy, developing strategies that combine organic and paid, informed by data and AI tools, and translate insights into concrete briefs for creative teams.

You will lead discovery, defend recommendations in client rooms, and drive results for both B2C and B2B clients in financial services and premium brands, with opportunities to grow into

Qualifications

• 4–6 years' experience in a social strategy or content strategy role, ideally within a creative or content agency — with a portfolio that demonstrates genuine expertise, not just breadth.
• Deep working knowledge of the major social platforms — Instagram, LinkedIn, TikTok, YouTube — including how they're evolving and what that means for brands
• Proven experience developing channel strategies, audience strategies or content frameworks from scratch, not just responding to briefs
• Comfortable working across both B2C and B2B — ideally with some exposure to financial services, professional services or premium consumer brands
• A confident, authoritative presenter — able to walk into a senior client environment and be the expert in the room
• Strong written skills across copy, strategy documents and pitch decks
• Data literate — comfortable pulling platform analytics and using them to drive recommendations, not just report on them
• Familiar with AI tools as part of a research and strategy workflow
• Able to embody ITCH values: collaborative, driven, creative, human and follow the ITCH Code

Responsibilities

• Develop social strategies across organic and paid channels for a range of B2C and B2B clients — from audience and platform strategy through to content pillars and channel-specific frameworks
• Lead discovery and insight work: getting under the skin of a client's brand, audience and competitive landscape to build strategies grounded in real intelligence
• Own the strategic narrative on social briefs — bringing the expert point of view that makes the creative inevitable
• Use data and platform analytics to interrogate what's working, identify opportunities and sharpen briefs
• Use AI tools to accelerate research, audience analysis and strategic synthesis — combining data with cultural intelligence to stay ahead of the brief
• Be the team's authority on platform developments, algorithm changes and emerging formats — proactively bringing insight that shapes how we work and what we recommend
• Translate strategy into clear, inspiring creative briefs that give the creative team a strong foundation to work from
• Stay close to the work as it moves through production — ensuring what gets made reflects what was sold
• Write copy for social content where needed — from captions and scripts to longer-form platform content
• Collaborate with filmmakers, editors and designers to ensure social content is built for platform from the start, not adapted after the fact
• Contribute to pitch decks and proactive proposals, bringing authoritative social thinking to life in a way that excites and reassures clients

Skills

Social strategy experience

Platform knowledge

Channel strategy

B2C/B2B experience

Presenting skills

Copywriting & decks

Analytics

AI tools

Cultural fit

Job description

Itch Media Limited is seeking a Senior Social Strategist to shape how clients show up on social across top brands. You will work with the Head of Creative & Strategy, developing strategies that combine organic and paid, informed by data and AI tools, and translate insights into concrete briefs for creative teams.

You will lead discovery, defend recommendations in client rooms, and drive results for both B2C and B2B clients in financial services and premium brands, with opportunities to grow into