Senior Strategy Lead: Culture, Data & AI Campaigns

Iris London; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Iris London is seeking a Senior Strategist who can translate culture, client data and channel expertise into compelling strategies that win trust and unlock award-worthy ideas.

You will own the strategic spine of campaigns, lead workshops, craft insights and steer ideation sessions to ensure plans are measurable, creatively executable and grounded in participation. Based in London, Iris champions mentorship and collaboration across diverse brands.

Qualifications

• Experience translating culture into strategy and briefs.
• Ability to distill large data into actionable insights.
• Proven leadership in integrated campaigns.

Responsibilities

• Own the strategic spine from audience to measurement.
• Lead primary and secondary research.
• Synthesize data into clear viewpoints for teams.
• Create inspiring briefs driven by strategy.
• Apply Participation methodology to opportunities.
• Mentor juniors in research and AI synthesis.

Skills

Lead client workshops

Strategic thinking

Audience insight

AI-assisted methodology

Integrated campaign strategy

Creative collaboration

Job description

Iris London is seeking a Senior Strategist who can translate culture, client data and channel expertise into compelling strategies that win trust and unlock award-worthy ideas.

You will own the strategic spine of campaigns, lead workshops, craft insights and steer ideation sessions to ensure plans are measurable, creatively executable and grounded in participation. Based in London, Iris champions mentorship and collaboration across diverse brands.