Senior Strategist

Publicis London; Greater London; On-site; GBP 75,000 - 110,000; Full time

Job summary

Publicis London is seeking a Senior Strategist to shape ideas that move people and drive meaningful business impact. Based in London, you’ll lead strategic planning for assigned accounts, turning complex challenges into clear, inspiring direction across disciplines.

You’ll craft briefs, define objectives and success metrics, and collaborate with creative, account, and media teams to ensure strategy informs execution.

Qualifications

• Experience as Strategist or Senior Strategist in a creative, advertising, or communications environment.
• Ability to simplify complex information into clear recommendations.
• Confidence in developing and presenting strategic viewpoints to clients and colleagues.
• Experience creating creative briefs, strategic frameworks, and project roadmaps.
• Curiosity about people, culture, brands, and the factors that influence behaviour.
• Collaborative approach and ability to build strong working relationships across disciplines.
• A passion for delivering work that creates measurable results while making a meaningful impact.

Responsibilities

• Lead strategic planning on assigned accounts, creating clear direction that helps deliver impactful creative work.
• Define objectives, success measures, and effectiveness frameworks that support strong business and campaign outcomes.
• Contribute to long-term strategic thinking across larger client relationships, partnering closely with senior strategy leaders.
• Develop insightful creative briefs that inspire teams and unlock powerful ideas.
• Analyse research, audience understanding, cultural trends, and market dynamics to uncover meaningful opportunities.
• Build trusted relationships with clients, helping them navigate business challenges and identify areas for growth.
• Collaborate with creative, account, and media teams to ensure strategic thinking remains consistent throughout execution.

Skills

Strategic thinking

Client presentation

Creative briefs

Cross-disciplinary collaboration

Cultural trends

Relationship building

Measurable results

Job description

We are hiring a Senior Strategist to help shape ideas that move people and drive meaningful business impact. At Publicis London, strategy sits at the heart of exceptional creative work, connecting insight, culture, and effectiveness to create campaigns that resonate locally and globally. This is an opportunity to influence high-profile brands, collaborate with talented multidisciplinary teams, and turn complex challenges into clear, inspiring strategic direction. If you're excited by crafting ideas that make a difference, we'd love to hear from you.

What you'll be doing:

• Lead strategic planning on assigned accounts, creating clear direction that helps deliver impactful creative work.
• Define objectives, success measures, and effectiveness frameworks that support strong business and campaign outcomes.
• Contribute to long-term strategic thinking across larger client relationships, partnering closely with senior strategy leaders.
• Develop insightful creative briefs that inspire teams and unlock powerful ideas.
• Analyse research, audience understanding, cultural trends, and market dynamics to uncover meaningful opportunities.
• Build trusted relationships with clients, helping them navigate business challenges and identify areas for growth.
• Collaborate with creative, account, and media teams to ensure strategic thinking remains consistent throughout execution.

Skills we're looking for:

• Experience in a Strategist or Senior Strategist role within a creative, advertising, communications, or related environment.
• Strong strategic thinking skills with the ability to simplify complex information into clear recommendations.
• Confidence in developing and presenting strategic viewpoints to clients and colleagues.
• Experience creating creative briefs, strategic frameworks, and project roadmaps.
• Curiosity about people, culture, brands, and the factors that influence behaviour.
• A collaborative approach and the ability to build strong working relationships across disciplines.
• A passion for delivering work that creates measurable results while making a meaningful impact.

Why join Publicis London?

At Publicis London, you'll be part of a team that values curiosity, collaboration, and effectiveness. You'll have the opportunity to work on a diverse range of clients and challenges, contribute to internationally recognised creative work, and continue developing your strategic craft alongside some of the industry's leading talent.