Senior Software Product Analyst - Martech

Bet365careers; United Kingdom; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

bet365 is seeking a Senior Software Product Analyst who will turn customer and marketing needs into clear product plans and useful improvements across our digital experience. You’ll work within the Marketing function to shape enhancements to CRM technologies and engage with internal and external partners.

This role is eligible for our hybrid work from home policy and involves leading requirements, prioritising initiatives, and delivering value through CDPs and CEPs across multiple touchpoints.

Qualifications

• Experience working in product management.
• Strong knowledge of Marketing Technology (MarTech), with a focus on CRM.
• Understanding of CDPs and CEPs (Customer Data Platforms and Customer Engagement Platforms).
• Proven ability to launch products and deliver continuous improvements that support business objectives.
• Understanding of product lifecycles, methodologies and agile frameworks.
• Strategic approach to translating business goals into achievable product plans.

Responsibilities

• Support the marketing function by solving problems and delivering new capabilities.
• Analyse market research, competitor activity and customer trends using internal and external data.
• Lead the product development lifecycle from ideation through to launch.
• Produce detailed requirements that give development teams a clear direction.
• Prioritise the work stack, review it regularly and identify how success will be measured.
• Run trials to assess the value of products and initiatives.
• Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs.
• Lead cross-functional sessions that bring teams together around clear outcomes.
• Challenge decisions, requirements and assumptions so different viewpoints are considered.
• Keep key stakeholders updated on plans, progress and upcoming release.

Skills

Product management

MarTech knowledge

CRM expertise

CDP/CEP platforms

Agile methodologies

Strategic planning

Job description

Senior Software Product Analyst - Martech

Stoke-on-Trent Technology

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.

Full-time

Closes 04/11/2026

Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.

You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.

This role is eligible for our hybrid work from home policy.

Preferred Skills and Experience

Experience working in product management

Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)

Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)

Proven ability to launch products and deliver continuous improvements that support business objectives

Understanding of product lifecycles, methodologies and agile frameworks

Strategic approach to translating business goals into achievable product plans

Ability to manage multiple priorities and make decisions when working with ambiguity and change

Knowledge of the online gambling industry

What you will be doing

Support the marketing function by solving problems and delivering new capabilities

Analyse market research, competitor activity and customer trends using internal and external data

Lead the product development lifecycle from ideation through to launch

Produce detailed requirements that give development teams a clear direction

Prioritise the work stack, review it regularly and identify how success will be measured

Run trials to assess the value of products and initiatives

Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs

Lead cross-functional sessions that bring teams together around clear outcomes

Challenge decisions, requirements and assumptions so different viewpoints are considered

Keep key stakeholders updated on plans, progress and upcoming release

Hiring Statement

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.