Senior Social Strategy Director

M&C Saatchi; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking agency as a Senior Social Strategy Director, where your innovative approach will shape the future of social media for high-profile brands. This exciting role requires a visionary leader with over 8 years of experience in the social space, passionate about sports and entertainment. You will be responsible for developing dynamic social strategies, expanding community engagement, and leading a talented team to deliver impactful content. With a rich history of connecting brands to consumers through their passions, this agency offers a unique opportunity to influence culture and drive brand relevance in the ever-evolving digital landscape.

Qualifications

• 8+ years of experience in social strategy and digital marketing.
• Strong understanding of fan culture in sports and entertainment.

Responsibilities

• Lead social media strategies for major global brands in sports and entertainment.
• Oversee content development and community management across platforms.
• Set goals, analyze performance, and report ROI to senior leadership.

Skills

Social Media Strategy

Content Development

Community Management

Digital Knowledge

Measurement and Reporting

Education

Bachelor's Degree in Marketing or related field

Job description

Senior Social Strategy Director

We have an exciting new opportunity for an experienced Senior Social Strategy Director to join our award-winning team. You'll be a visionary with a passion and keen eye on the future of social and experience across big brands in sport, entertainment, and lifestyle.

Location: based 3 days a week in our Golden Square office and 2 working from home.

About the Role

We are seeking an experienced and passionate Senior Social Strategy Director with a dynamic and innovative approach and experience working with high-profile brands to join and help build and shape a growing social offer.

The role encompasses the full social ecosystem including owned, paid, and earned channels.

The successful candidate will have an innate digital knowledge having worked in the social space for a minimum of 8 years, and will be leading the way with innovating in the social space to ensure clients are operating credibly within culture.

They should have a passion for the sport and entertainment spaces, living and breathing fan culture and having a thorough understanding of the fan communities our brands speak to.

Responsibilities include:

• Social media lead across major global brands in the sport and entertainment spaces, developing social and content strategies that align with campaign, product, and brand briefs.
• Expand social media reach, maintain consumer sentiment (views, engagement, impressions, sales), manage innovative ideas/concepts/content to drive greater relevance, engagement, and grow external social media communities.
• Oversee content development, distribution, and community management, leading a team of planners, creatives, and content producers.
• Oversee and lead editorial calendar that incorporates overall social media strategy.
• Ensure the agency is leading social media trends and incorporating them within work.
• Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth.
• Ensure we are ahead of the curve on measurement with solid experience reporting ROI to senior leadership.
• Take part in new business pitches and bring a wealth of client relationships and contacts to the agency, leading the charge with growing our social offer, capabilities, and client list.

About Us

For the past 20 years, M&C Saatchi Sport & Entertainment has connected brands to consumers through the things people love, making brands culturally relevant through passions. We are the passions agency. We forge enduring connections between brands and consumers through their love of sport, entertainment, and culture.

Our clients include Adidas, Ballantine’s, Barclaycard, Barclays, Jameson, Dreams, Heineken, Kia, Old El Paso, UEFA, The LEGO Group, Lynx, The IOC, Red Bull, UNICEF, Absolut, and many more. With offices in London, Amsterdam, Berlin, Sydney, New York, and Johannesburg, a team of specialists delivers the agency’s core disciplines across sport, entertainment, and lifestyle, including sponsorship consultancy, rights amplification, PR, branded content creation & experiential production.

Our work has been awarded across the board, including seventh-time Agency of the Year at the Sport Industry Awards and two-time large Agency of the Year at the UK Sponsorship Awards.

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