Senior Social Strategy Architect

oliver; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

OLIVER, part of the Brandtech Group, leads Dove's social strategy across markets from London. The Senior Social Strategist will own consumer insight, platform expertise, and brand purpose to guide creative work.

Hybrid London work arrangement supports collaboration with creative, production, social media and client teams. You will drive strategy with data-driven rigor, mentor junior teammates, and stay ahead of platform evolution to ensure Dove remains culturally relevant and engaging on social.

Qualifications

• 8+ years of strategy experience with social-first or digital-first work for consumer brands.
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels).
• Ability to translate research, data, and cultural observation into sharp briefs and strategic frameworks.

Responsibilities

• Lead social-first strategy for Dove, developing content strategies and always-on frameworks.
• Mine consumer and cultural insights to identify opportunities for social conversations.
• Translate platform data and audience research into actionable briefs for creative teams.
• Develop audience and community strategies across markets and platforms.
• Mentor junior strategists and shape strategic processes and tools for the studio.

Skills

Strategy leadership

Social platforms

Brand strategy

Mentoring

Gen AI tools

Data-driven

Tools

Social listening tools

Analytics platforms

Job description

OLIVER, part of the Brandtech Group, leads Dove's social strategy across markets from London. The Senior Social Strategist will own consumer insight, platform expertise, and brand purpose to guide creative work.

Hybrid London work arrangement supports collaboration with creative, production, social media and client teams. You will drive strategy with data-driven rigor, mentor junior teammates, and stay ahead of platform evolution to ensure Dove remains culturally relevant and engaging on social.