Senior Creative Strategist

Future Publishing Limited; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Uncapped leave

Parental leave

Dental care

Private medical care

Profit bonus

Refer a friend bonus

Colleague support

Share purchase plan

Pension with 5% match

Office snacks

Job summary

Future Publishing Limited's Future Creative team seeks a Senior Creative Strategist to lead audience-led ideas across branded content, partnerships and campaigns. You’ll refine briefs, shape insights and guide ideas from concept to persuasive pitch and execution.

Reporting to the VP Global Creative, you’ll collaborate with Creative Directors, designers, editors and production teams to shape multi-channel strategies that balance advertiser goals with editorial integrity in a hybrid London-based

Qualifications

• Experience in creative strategy, creative direction or branded content within media owners, agencies or publishers.
• Ability to turn research and audience insight into clear strategic platforms.
• Strong writing and storytelling for clear pitch narratives and strategic framing.
• Excellent presentation and stakeholder management with senior clients.

Responsibilities

• Lead strategic and creative responses for partnership briefs and RFPs.
• Refine incoming briefs into clear strategic challenges and opportunities.
• Shape bold multi-channel ideas aligned to objectives and brand voice.
• Own the strategic narrative within proposals from insight to execution.
• Collaborate with Creative Directors, designers, editors, planners and production teams.
• Run brainstorms and strategic triage sessions to maximise impact.
• Guide development of content across content, social, experiential, video and partnerships.
• Present work to senior clients and internal stakeholders.
• Balance advertiser needs with editorial integrity of brands.

Skills

Creative strategy

Branded content

Integrated marketing

Editorial instinct

Presentation skills

Stakeholder management

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You’ll Join

Future Creative is a commercial growth engine with creativity at its core. We combine audience intelligence, creative strategy, storytelling and content creation to turn business challenges into ideas that drive attention, relevance and growth. Working across Future’s specialist brands, we connect what audiences care about with what partners need to achieve. From human insight through to content, brand experiences, talent and emerging formats, we create work that feels native to the communities we serve and delivers clear commercial value.

What you’ll do

The Senior Creative Strategist leads the development of commercially effective, audience-led ideas across branded content, partnerships, campaigns and experiences.

Reporting to the VP Global Creative, this role sits at the intersection of strategy and creativity. It shapes the opportunity from the outset, refines briefs, identifies the most compelling audience insight, and guides ideas through to persuasive pitch narratives and high-quality execution.

The role works across pre-sale and selected post-sale moments, ensuring strategic thinking and creative excellence stay closely connected.

• Lead strategic and creative responses for partnership briefs, RFPs and proactive opportunities across sales categories and platforms.
• Refine incoming briefs into clear strategic challenges, identifying the audience tension, human insight and commercial opportunity at the heart of each response.
• Shape bold multi-channel ideas that align client objectives, audience behaviours, brand voice and editorial standards.
• Own the strategic narrative within proposals and presentations, ensuring a clear through-line from insight to idea to execution.
• Partner closely with Creative Directors, designers, editors, media planners and production teams to develop solutions that are imaginative, sellable and feasible.
• Run and facilitate brainstorms, distils and strategic triage sessions, helping the team focus effort where it will have the greatest commercial impact.
• Guide the development of content, experiential, social, video and partnership ideas, ensuring each recommendation is grounded in audience relevance and platform understanding.
• Present work confidently to senior clients and internal stakeholders, articulating both the creative ambition and the strategic rationale.
• Bring an editorial sensibility to commercial thinking, balancing advertiser needs with the integrity, tone and distinctiveness of each brand.
• Contribute to workflow improvement, pitch quality, team development and a culture of strategic rigour and creative ambition.
• Support the transition from pre-sale to post-sale where needed, helping preserve the integrity of the original strategic idea through production and delivery.

What you’ll bring

• Experience in creative strategy, creative direction, branded content, partnerships or integrated marketing within a media owner, agency or publisher environment is essentialHigh curiosity and a strong appetite for learning.
• Confidence experimenting with new tools, formats and ways of working
• Strong ability to turn research, data and audience understanding into clear strategic territories and compelling creative platforms.
• Experience developing concepts for integrated campaigns spanning content, social, experiential, video, editorial and media.
• Excellent writing and storytelling skills, with the ability to create clear pitch narratives and strategic framing, independently
• Strong presentation and stakeholder management skills, including confidence with senior clients and leadership teams.
• Commercial awareness and sound judgement on what level of strategic and creative investment a brief warrants.
• Strong editorial instinct and a nuanced understanding of how to create advertiser solutions that feel credible within trusted brands.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £60,000 - £70,000

This is a hybrid role, working three days per week from our London Paddington office.

Internal job family level Commercial 5

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we’ll be happy to support you.

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