Senior Social Media Strategist — Branded Content & Partnerships

Club Rugby; Liverpool; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Liverpool FC is seeking a Senior Specialist, Social Media to join the Creative Content team. You’ll lead commercial content across the Club’s social platforms, delivering sponsored and branded content that drives partner value and supports channel growth.

You will collaborate with the Social Media, Commercial Content, Graphics, Marketing and Partnerships teams to shape global social content, test innovative formats, and apply data-driven insights to optimise performance.

Responsibilities

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.

Job description

Liverpool FC is seeking a Senior Specialist, Social Media to join the Creative Content team. You’ll lead commercial content across the Club’s social platforms, delivering sponsored and branded content that drives partner value and supports channel growth.

You will collaborate with the Social Media, Commercial Content, Graphics, Marketing and Partnerships teams to shape global social content, test innovative formats, and apply data-driven insights to optimise performance.