Senior Social Media Specialist, Blizzard EMEA

Activision; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading interactive entertainment company in London is seeking a Senior Social Media Specialist. In this role, you'll drive content strategy across social channels for iconic gaming franchises while engaging with the community and leveraging insights to enhance player experience. Ideal candidates will possess a strong background in social media management, exceptional storytelling abilities, and a passion for gaming.

Benefits

On-site gym

Free snacks

Qualifications

• Demonstrated experience managing social media channels in a fast-paced environment.
• Fluent in English with excellent communication skills.
• Deep knowledge of Blizzard games and digital platforms.

Responsibilities

• Own and lead the content strategy for Blizzard’s UK and EMEA social channels.
• Drive both planned and reactive content creation.
• Monitor sentiment and engagement metrics to optimize strategies.

Skills

Project Management

Content Creation

Copywriting

Social Media Strategy

Stakeholder Management

Community Engagement

Job description

Join to apply for the Senior Social Media Specialist, Blizzard EMEA role at Activision

Join to apply for the Senior Social Media Specialist, Blizzard EMEA role at Activision

Job Title

Senior Social Media Specialist, Blizzard EMEA

Requisition ID

R025504

Job Description

Your Platform

Activision Blizzard plays a centralised role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain.

Based in Soho, the cultural heart of London’s West End, our office is surrounded by iconic record shops, film companies, media offices, and top-tier restaurants. With Regent’s Park, Piccadilly Circus, and Oxford Street nearby, and excellent transport links, our location is as dynamic as our work. We also offer a well-stocked kitchen and a free on-site gym.

Your Mission

As a Senior Social Media Specialist for Blizzard franchises (including World of Warcraft, Diablo, Overwatch), you will drive strategic and editorial management of UK and EMEA social channels. You will be responsible for delivering compelling, high-impact content that resonates with our players and reflects the voice of our franchises.

You will bring a deep understanding of social media storytelling, editorial planning, and content ideation - paired with exceptional copywriting skills and a flair for tone of voice. You’ll also own planned and reactive newsroom-style content, with video skills considered a strong advantage.

This role demands an experienced project leader and stakeholder manager who can coordinate across cross-functional internal teams and external agencies to deliver best-in-class campaigns and community engagement.

Key Responsibilities

• Own and lead the content strategy and publishing roadmap for Blizzard’s UK and EMEA social channels.
• Act as project lead or support across cross-functional activations (with Franchise, PR, Influencer, Legal stakeholders), ensuring alignment and timely execution.
• Originate and localise content based on player insights, with a strong editorial voice and creative flair.
• Drive both planned and reactive content creation, including real-time newsroom-style publishing.
• Collaborate with 1P and Xbox teams to amplify content and campaigns.
• Provide broader EMEA social support and coverage as needed.
• Monitor and report on sentiment and engagement metrics, using insights to optimise content and strategy.
• Engage directly with players across owned and earned channels, delivering high-quality 1:1 and 1:many interactions.
• Stay ahead of trends in gaming, pop culture, and digital media to inform content and engagement strategies.
• Represent Blizzard at community events and act as a brand ambassador online and offline.
  
  

Player Profile

• Proven experience managing social media channels and editorial calendars in a fast-paced environment.
• Strong project and stakeholder management skills.
• Demonstrated expertise in content creation, copywriting, and tone of voice.
• Experience with digital design and video content creation and editing is a plus.
• Deep knowledge of Blizzard games and digital platforms (Meta, X, TikTok, YouTube).
• Passion for gaming, storytelling, and community engagement.
• Fluent in English (written and verbal) with excellent communication and collaboration skills.
  
  

Success in Year 1

• Demonstrated growth in social KPIs and sentiment across UK and EMEA channels.
• Clear examples of content and campaigns that have driven player engagement and brand affinity.
• Strong cross-functional relationships and project delivery impact.
  
  

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail]. General employment questions cannot be accepted or processed here. Thank you for your interest.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Games

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