Senior Social Media Specialist, Blizzard EMEA

2K; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a leading gaming company as a Senior Social Media Specialist, driving the content strategy for flagship franchises like World of Warcraft and Diablo. This role requires expertise in content creation and stakeholder management, fostering player engagement across multiple platforms. With a dynamic office in Soho, enjoy a vibrant work environment alongside a comprehensive benefits suite.

Benefits

Free on-site gym

Well-stocked kitchen

Qualifications

• Proven experience managing social media channels.
• Strong project management skills.
• Expertise in copywriting and editorial planning.

Responsibilities

• Lead content strategy for social media channels.
• Collaborate with teams for cross-functional activations.
• Monitor and analyze social engagement metrics.

Skills

Social media management

Content creation

Copywriting

Stakeholder management

Video content creation

Job description

Job Title:

Senior Social Media Specialist, Blizzard EMEA

Requisition ID:

R025504

Job Description:

Your Platform

Activision Blizzard plays a centralised role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain.

Based in Soho, the cultural heart of London’s West End, our office is surrounded by iconic record shops, film companies, media offices, and top-tier restaurants. With Regent’s Park, Piccadilly Circus, and Oxford Street nearby, and excellent transport links, our location is as dynamic as our work. We also offer a well-stocked kitchen and a free on-site gym.

Your Mission

As a Senior Social Media Specialist for Blizzard franchises (including World of Warcraft , Diablo, Overwatch ), you will drive strategic and editorial management of UK and EMEA social channels. You will be responsible for delivering compelling, high-impact content that resonates with our players and reflects the voice of our franchises.

You will bring a deep understanding of social media storytelling, editorial planning, and content ideation - paired with exceptional copywriting skills and a flair for tone of voice. You’ll also own planned and reactive newsroom-style content, with video skills considered a strong advantage.

This role demands an experienced project leader and stakeholder manager who can coordinate across cross-functional internal teams and external agencies to deliver best-in-class campaigns and community engagement.

Key Responsibilities

• Own and lead the content strategy and publishing roadmap for Blizzard’s UK and EMEA social channels.
• Act as project lead or support across cross-functional activations (with Franchise, PR, Influencer, Legal stakeholders), ensuring alignment and timely execution.
• Originate and localise content based on player insights, with a strong editorial voice and creative flair.
• Drive both planned and reactive content creation, including real-time newsroom-style publishing.
• Collaborate with 1P and Xbox teams to amplify content and campaigns.
• Provide broader EMEA social support and coverage as needed.
• Monitor and report on sentiment and engagement metrics, using insights to optimise content and strategy.
• Engage directly with players across owned and earned channels, delivering high-quality 1:1 and 1:many interactions.
• Stay ahead of trends in gaming, pop culture, and digital media to inform content and engagement strategies.
• Represent Blizzard at community events and act as a brand ambassador online and offline.

Player Profile

• Proven experience managing social media channels and editorial calendars in a fast-paced environment.
• Strong project and stakeholder management skills.
• Demonstrated expertise in content creation, copywriting, and tone of voice.
• Experience with digital design and video content creation and editing is a plus.
• Deep knowledge of Blizzard games and digital platforms (Meta, X, TikTok, YouTube).
• Passion for gaming, storytelling, and community engagement.
• Fluent in English (written and verbal) with excellent communication and collaboration skills.

Success in Year 1

• Demonstrated growth in social KPIs and sentiment across UK and EMEA channels.
• Clear examples of content and campaigns that have driven player engagement and brand affinity.
• Strong cross-functional relationships and project delivery impact.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail]. General employment questions cannot be accepted or processed here. Thank you for your interest.