Senior Social Media Manager

Campfire; Salford; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Discretionary Bonus

Birthday leave

Job summary

Campfire is seeking an experienced Senior Social Media Manager to join our Social team on a 6-month fixed-term contract. You’ll own social strategy, lead client accounts and manage the Social team.

You’ll drive social-first campaigns across TikTok, Instagram, Facebook and YouTube, balancing client objectives with creative execution, data insights and strong leadership. Collaborate across Creative Strategy, Influencer and Client Services to deliver standout results while mentoring colleagues and

Qualifications

• Significant experience in social media management, preferably in an agency.
• Senior Social Media Manager level or equivalent experience.
• Proven track record coaching and developing team members.
• Strong understanding of social-first strategy across major platforms.

Responsibilities

• Develop, implement and oversee social media strategies across multiple clients and platforms.
• Lead key client accounts and provide strategic recommendations.
• Directly line-manage members of the Social team with regular feedback and coaching.
• Set clear expectations and manage workloads and deliverables across accounts.
• Review quality of work and provide constructive feedback to maintain high standards.
• Lead development of social-first content strategies and channel plans.

Skills

Social strategy

Team leadership

Client management

Content planning

Analytics & insights

Creative thinking

Platform knowledge

TikTok

Instagram

YouTube

Tools

Social media tools

CRM/Reporting tools

Job description

Location:

Salford Quays, Manchester

Working Hours:

42.5 hours per week, Monday to Friday

Company Overview

Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.

We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.

Position Overview

We’re looking for an experienced Senior Social Media Manager to join our Social team on a 6-month fixed-term contract.

This is a senior, hands-on role combining social strategy, client leadership, creative thinking and people management. You’ll take ownership of key client accounts while directly managing and developing members of the Social team.

We’re looking for someone who lives and breathes social, understands what makes audiences stop scrolling and can turn client objectives into genuinely social-first strategies and content.

As a senior member of the team, you’ll be expected to bring confidence, pace and strong decision-making to the role. You’ll work closely with teams across the agency to ensure we’re delivering excellent work for our clients while supporting your direct reports to perform at their best.

What are the key responsibilities for the role?

• Develop, implement and oversee social media strategies across multiple clients and social platforms.
• Take ownership of key client accounts, acting as a senior social contact and providing confident, strategic recommendations.
• Directly line manage members of the Social team, providing regular 1:1s, feedback, coaching and development support.
• Set clear expectations for direct reports and support them in managing priorities, workloads and client deliverables.
• Review the quality of work produced across your accounts and team, providing constructive feedback and ensuring consistently high standards.
• Lead the development of social-first content strategies, channel plans and creative recommendations based on client objectives, audience behaviour and platform insights.
• Maintain an excellent understanding of platforms including TikTok, Instagram, Facebook, YouTube and emerging social channels.
• Stay ahead of social trends, platform developments, cultural moments and changes in audience behaviour, identifying opportunities for our clients.
• Work closely with Creative Strategy, Influencer, Client Services and other teams across Campfire to deliver integrated campaigns.
• Oversee content planning and delivery, ensuring work is strategically sound, creatively strong and delivered to deadline.
• Use social performance data and insights to evaluate activity, identify opportunities and continually improve client performance.
• Oversee client reporting, ensuring we move beyond simply reporting metrics and provide meaningful insights and recommendations.
• Present strategies, campaign ideas, performance and recommendations confidently to clients and internal stakeholders.
• Support the wider Social leadership team with resource planning, team development and maintaining high standards across the department.
• Identify potential risks, capacity challenges or performance concerns within your team and escape these appropriately.
• Champion a collaborative, accountable and high-performance culture within the Social team.

Required Skills For Our Team..

• Significant experience within social media, ideally within an agency environment.
• Previous experience operating at Senior Social Media Manager level or equivalent.
• Demonstrable experience directly managing, coaching and developing team members.
• Strong understanding of social-first strategy and content across platforms including TikTok, Instagram, Facebook and YouTube.
• Excellent knowledge of social media trends, platform developments, audience behaviours and digital culture.
• Experience managing multiple client accounts, campaigns and priorities simultaneously.
• Strong strategic thinking with the ability to turn business and client objectives into effective social strategies.
• Confident client management skills, with experience presenting and providing strategic recommendations to senior stakeholders.
• Strong understanding of social analytics and the ability to turn performance data into actionable insights.
• Excellent written and verbal communication skills.
• Strong attention to detail and confidence reviewing and challenging work to ensure high standards.
• Proven ability to work effectively in a fast-paced environment and manage competing deadlines.
• A proactive and solutions-focused approach, with the confidence to make decisions and take ownership.
• A collaborative leadership style and genuine interest in developing others.

What do we expect from our team?

At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.

Our values?

• What do we offer our team?
• 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
• Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
• X2 wellness days or £100 allowance
• Hybrid working (2 days in the office, three days from home)
• Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
• Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
• Monthly Campfire value awards
• Free fruit, snacks and plenty of beverages to keep you full for the day
• Regular social events including the big summer and christmas parties
• Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
• Enhanced company sick pay
• Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.

Equal Opportunities Statement

Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no 'one size fits all' and we are committed to ensuring everyone feels welcome, at ease and supported.

Disability Confident Employer

At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.