Senior Social Media Manager

TRIP; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Holiday leave

Birthday off

Product discount

Community Day

Mental wellbeing benefits

Private healthcare

Gym discount

Breakfast snacks

CBD oil allowance

Work abroad

Notting Hill office

Team socials

Job summary

TRIP, based in London, is seeking a Senior Social Media Manager to lead our social content strategy across Instagram and TikTok. You will collaborate with the growth, brand and partnerships teams to develop compelling content and drive engagement.

You will also mentor the Social Media Manager and creators, aligned to our brand objectives. You will manage budgets, monitor trends, and leverage analytics to maximise ROI, with a strong focus on social commerce and cross-functional impact.

Qualifications

• Demonstrated experience in social content strategy on Instagram & TikTok and experience at a manager level, with direct reports.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong project management skills, including planning, execution, and delivery, with resilience.
• Creative mindset with a proactive approach to problem-solving and innovation.
• Ability to work independently and with a team in a fast-paced environment.
• Data-driven approach with understanding of social media management and analytics tools.
• Knowledge of TikTok shop campaigns is a bonus, global experience is a bonus.

Responsibilities

• Own and execute our social content strategy across Instagram and TikTok.
• Lead and develop the Social Media Manager and content creators.
• Collaborate with creators and cross-functional teams to hit brand KPIs.
• Monitor competitor activity and industry trends to inform strategy.
• Identify trends and craft activations to engage diverse audiences.
• Use data and analytics to maximise ROI across paid and organic social.
• Plan and manage the annual social content budget.

Skills

Social content strategy

Instagram

TikTok

Team leadership

Campaign planning

Budget management

Data analytics

Cross-functional collaboration

Social commerce

Creative thinking

Job description

Senior Social Media Manager - TRIP

Location: Notting Hill, London — four days in the office and one from home

Reporting to: Social Media Lead

About Trip

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Senior Social Media Manager - TRIP

Location: Notting Hill, London — four days in the office and one from home

Reporting to: Social Media Lead

About Trip

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband-and-wife team Olivia and Daniel, discovered plant-based wellness after a transformative personal experience and launched TRIP in 2019 to bring delicious, high-quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK across Europe and North America, generating over $100 million in sales. Our products are available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements — synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever.

There has never been a better time to join our team and be part of the movement.

The Role

We're looking for a strategic and creative individual to shape & execute our Social content strategy for Trip! This role will require you to:

• Help execute our owned, paid and earned social strategy and campaigns, ensuring strong cross functional collaboration with our growth and brand teams to hit our brand objectives.
• Be responsible for the growth and development of our Social Media Manager and content creators, ensuring they are briefed on the wider strategy and goals of the social function
• Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to collaborate successfully with creators and drive engagement and growth across our organic channels.
• Continuously monitor competitor activities and industry best practices to inform brand strategy.
• Identify emerging trends, implement cutting-edge ideas, and create one of a kind activations to engage audiences of all ages.
• Leverage data and analytics tools to track performance, maximise ROI, and inform strategic decision-making for all paid + organic social activities. Strong knowledge of social commerce is a must!
• Plan and manage the annual social content budget

Key Responsibilities

• You will be responsible for driving our social content strategy across Instagram and TikTok. This role requires a strategic mindset, creative thinking & always on trend mindset to help ladder up our social KPIs to company targets.
• Collaborating with the brand, growth & partnerships team to deliver influencer + VIP content for media campaigns, TikTok shop activations and constantly pushing the boundaries on best in class content across the funnel.
• Working directly with TRIP’s founders to product compelling social content to amplify the brand across organic and paid channels
• Be social and content obsessed, always aware of competitor brand activations, social media platforms, content trends, audiences, and industry news, to inspire and inform the wider team.
• Reporting and presenting monthly learnings on best practices to maximise ROI.
• Closely working with the growth team to provide content to drive conversion campaigns through social selling.
• Closely working with the Social Media Manager and Senior Content Creator to ensure content calendars are delivering brand objectives in a timely manner.

Who You Are

• Demonstrated experience in social content strategy on Instagram & TikTok and experience at a manager level, with direct reports.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong project management skills, including planning, execution, and delivery, coupled with the resilience to navigate challenges.
• Creative mindset with a keen eye for detail and a proactive approach to problem-solving, constantly seeking innovative solutions.
• Ability to work both independently and collaboratively within a team environment.
• Proven ability to thrive in a fast-paced and dynamic setting.
• Data-driven approach with a strong understanding of social media management and analytics tools.
• Knowledge and experience with TikTok shop campaigns is an added bonus!
• Global experience is also a bonus but not essential.

THE PACKAGE

• 24 days’ holiday, plus your birthday off.
• TRIP product discount and Friends & Family codes.
• One Community Day to support a charitable cause.
• Our MEDS benefits:
  • Mental wellbeing: Free one-to-one therapy with Self Space and Calm app membership.
  • Exercise and health: Private healthcare with Vitality, including 50% off Virgin Active gym membership.
  • Diet: Breakfast and snacks provided.
  • Sleep: Monthly Dream Drops CBD Oil allowance.
• Up to two weeks working abroad each year, taken in a maximum of two blocks.
• A bright, dog-friendly office one minute from Notting Hill Gate Station, with four days in the office and one from home.
• Regular team socials and events.