Senior Social Content Creator
TRIP
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Benefits offered by this job
Job summary
TRIP is seeking a highly creative, social-first content creator with deep TikTok expertise to grow our UK and US presence. This hands-on role requires living and breathing social, turning trends into standout content for TikTok and Instagram.
You’ll film, edit and publish fast, work with creators and internal teams, and confidently present products and brand moments on camera.
Qualifications
- 3–5 years creating social-first content, with hands-on TikTok and Instagram experience.
- Strong ability to translate brand messages into platform-native content.
Responsibilities
- Support day-to-day planning, creation and publishing of content across TikTok and Instagram (UK, US).
- Ideate, shoot and edit high-quality, platform-native content across TikTok and Instagram.
- Create content across a wide range of moments including launches, events, influencer activations and brand days.
- Write engaging, on-brand copy to strengthen content and drive conversation.
- Develop TikTok-first and social-first creative ideas around campaigns and wider brand activity.
- Collaborate with creators, agencies and internal teams to bring ideas to life quickly.
Skills
Education
Tools
Job description
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.
TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!
We’re looking for a highly creative, culturally plugged-in, social-first content creator with deep TikTok expertise to help grow TRIP’s social presence across the UK and US. This is a hands-on content role for someone who lives and breathes social. You’ll be responsible for turning ideas, trends and cultural moments into standout content that feels unmistakably TRIP.
You’ll play a key role in the day-to-day creation and delivery of content across TikTok and Instagram, working closely with creators, agencies and internal teams to bring ideas to life at pace. You’ll need to be equally comfortable spotting a trend in the morning, filming something that afternoon and getting it live while the moment still matters.
This role also involves regular face-to-camera content, so you’ll need to be confident both behind and in front of the camera.
- Support the day-to-day planning, creation and publishing of content across TRIP’s TikTok and Instagram channels, including UK, US and Supplements.
- Ideate, shoot and edit high-quality, platform-native content across TikTok and Instagram.
- Create content across a wide range of moments, including organic social, brand and growth shoots, founder content, events, influencer activations and sales or brand days.
- Create face-to-camera content as part of TRIP’s organic social output, confidently presenting products, trends, ideas and brand moments on camera.
- Be comfortable featuring regularly in TikTok and Instagram content where the concept calls for an authentic, personality-led approach.
- Switch comfortably between creator, presenter and editor depending on the brief.
- Write engaging, on-brand copy that strengthens content and encourages conversation.
- Help deliver against the weekly content calendar and posting cadence.
- Support community engagement and create reactive social replies that keep TRIP part of the conversation.
- Develop TikTok-first and social-first creative ideas around launches, campaigns, cultural moments and wider brand activity.
- Identify, brief and work with content creators, helping to build strong relationships with talent and deliver high-quality creative output.
- Stay ahead of trends, platform updates, emerging creators and new formats, proactively bringing ideas and opportunities to the wider team.
- Help keep TRIP culturally relevant by identifying moments where the brand can react quickly and authentically.
- Collaborate closely with our Growth team to maintain a consistent flow of creative assets and support performance content requirements.
- Work with external agencies to shape briefs, contribute creative ideas and help ensure content meets TRIP’s organic social standards.
- Create a mix of brand, product and employee-generated content, confidently involving members of the wider TRIP team where relevant.
- Be happy to step in front of the camera yourself when needed, while also confidently encouraging and directing others to feature in content.
- Support TikTok LIVE activations, including pre-event content and creative planning.
- Track channel and campaign performance, sharing insights and recommendations to help continuously improve future content.
- You’re a proactive, hands-on creator who is genuinely immersed in TikTok and social culture.
- You understand what makes people stop scrolling, but you also know that great social content can’t simply chase trends, it needs to feel authentic to the brand and audience.
- You’re full of ideas, comfortable experimenting and happy working at pace. You don’t wait to be told what to create: you spot opportunities, bring recommendations and make things happen.
- You’re also as comfortable behind the camera as you are in front of it. You can shoot, edit and bring ideas to life yourself, but you’re equally confident being part of the content when the concept calls for it.
- You’ll also be collaborative and confident working across teams, whether that’s getting a founder involved in a TikTok, briefing an external creator or helping shape an idea with the wider marketing team.
- 3–5 years’ experience creating social-first content, either in-house or agency-side, with significant hands-on experience across TikTok and Instagram.
- A proven track record of creating high-performing short-form video content, particularly across TikTok and Instagram Reels.
- Strong hands-on filming and editing skills using tools such as CapCut, Adobe Premiere Pro, Canva or similar.
- Deep understanding of TikTok culture, trends, formats, creators and platform behaviour, alongside a strong understanding of what performs on Instagram.
- Strong creative instincts and the ability to translate brand messages into entertaining, platform-native content.
- Comfortable creating content across a range of formats, from reactive and trend-led social through to more polished brand, product, founder and event content.
- Confident and natural in front of the camera, with experience creating face-to-camera social content for TikTok, Instagram or similar platforms.
- Comfortable presenting brand and product content in an engaging, authentic and social-first way.
- Able to balance being both the person creating the content and, where needed, the person appearing in it.
- Experience briefing and working with creators, influencers and external agencies.
- Strong copywriting skills with a natural understanding of social tone of voice.
- Comfortable using performance data and insights to understand what’s working and inform future creative.
- Highly organised and able to manage multiple shoots, content requirements and deadlines in a fast-moving environment.
- Experience with TikTok Shop is a bonus.
- Move before you’re ready: You’re comfortable working at pace, experimenting and finding solutions as you go.
- Own the outcome: You take responsibility for your work and see things through from idea to execution.
- Obsess over consumers: You understand our audience and care about every detail of how they experience the TRIP brand.
- Challenge with kindness: You’re comfortable sharing your perspective, challenging ideas constructively and working collaboratively to make the work better.
- Get better every week: You’re curious, open to feedback and always looking for ways to improve your craft and our channels.
- Lovely, bright and spacious office 1 minute from Notting Hill Gate station, surrounded by TRIP pastel-coloured houses!
- Salary: DOE
- 4 days per week in the office with the option to work from home on a Friday
- Private Healthcare with Vitality including Virgin Gym 50% off
- Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, you may apply for a sabbatical of up to 6 weeks, subject to policy
- Dog Friendly officeRegular team socials & events
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