Senior Social Media Executive - Chester / Hybrid

Succeed Recruitment; Chester; Hybrid; GBP 34,000 - 41,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary up to £37.5k

Week from home 1 day per week

Job summary

Succeed Recruitment is seeking a Senior Social Media Executive to lead content across our client’s social channels. The role focuses on strategy, organic and paid campaigns, and aligning with the brand voice to drive traffic and sales.

The successful candidate will have 3+ years in social media, be adept at analytics, and work with the team to deliver social-first content. Hybrid working, Mon–Fri, with one day per week from home.

Qualifications

• Minimum of 3 years of experience in a Social Media role.
• Experience in a PR/Content/Media agency or brand is essential.
• Proficient in analytics and reporting using GA and social platform tools.

Responsibilities

• Work closely with Head of Social to implement the social strategy.
• Plan, build, schedule and approve social campaigns across multiple brands.
• Design, build and optimize paid social campaigns across channels.
• Produce regular performance reports and ad-hoc business reports for paid activity.
• Oversee monthly social campaign calendar aligned with trading priorities.
• Ensure brand tone of voice and guidelines are followed.
• Analyze content performance and identify optimization opportunities.
• Collaborate on influencer campaigns and YouTube content planning.

Skills

Social media management

Stakeholder engagement

Analytics & reporting

Content creation

Campaign planning

Paid social campaigns

Tools

Google Analytics

Meta Business Suite

TikTok Business Suite

Hootsuite

Microsoft Office

Job description

the Head of Social, the successful candidate will work across our client’s socials, planning and executing their growing social channels, taking ownership of content strategy via organic and paid channels through Meta and TikTok, whilst working closely with the wider social media team to promote commercial offers.

You’ll have a strong understanding of content that performs, having a sharp eye for social trends, and the ability to turn brand messaging into engaging, platform native storytelling. The role is carried out in support of the overall marketing strategy and goals. This involves closely liaising with the communications and product managers to ensure content is social first and in keeping with their brand identity, along with KPIs for driving traffic to the website and increase sales.

Previous experience in a Social Media role on socials, at a PR / Content / Media agency or brand is essential for the role, ideally along with a good understanding of the travel sector/travel industry experience.

In return, our client can offer a competitive salary up to £37.5k plus excellent benefits. This is a Mon – Fri 9am – 5.30pm role with one day per week from home.

Role of Senior Social Media Executive:

• Work closely with the Head of Social to implement the social strategy
• Plan, build, schedule and approve social campaigns across multiple brands
• Design, build and optimise complex paid social campaigns across multiple brands and channels
• Take ownership of weekly/monthly performance reporting and ad-hoc business reports for paid activity
• Support the management of the monthly Social Media campaign calendar, ensuring activity aligns with trading priorities
• Ensure all communications follow brand tone of voice and guidelines
• Monitor and report on content performance, identifying optimisation opportunities
• Use reporting tools such as Google Analytics, Meta and TikTok platform analytics to analyse performance metrics and consumer behaviour
• Produce regular performance reports, comparing results against competitors and sharing insights with relevant stakeholders
• Oversee social styling, and creative social direction where needed
• Work with the Head of Brand on the Influencer campaigns across the business
• Test and iterate content formats based on previous learnings
• Build and help strategize a YouTube content plan for key performing brands across the group

Skills required for the role:

• Minimum of 3 years of experience in a Social Media role on socials, at a PR / Content / Media agency or brand
• Comfortable engaging with stakeholders at varying levels of seniority
• Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics as well as Hootsuite, Meta Business Suite, Meta Ad Centre and TikTok Business Suite
• Confident presenting and featuring in content where appropriate, acting as a credible and authentic face of the brand
• Experience in creating social media proposals across BAU and campaigns
• Strong organisational and project management skills
• Creative thinker with demonstrable examples of high performing content
• Understanding of core social media trends
• Strong eye for visual detail and styling
• Managerial experience